SWOT Analysis

1.Finance

a. Relatively low explicit fixed costs, making the financial feasibility high

b. Very low investment costs making exit strategy smoother.

c. Highly efficient cash flow management reducing the need for debt financing.

2.Human Resources

a. Founders have significant expertise in marketing, finance, supply chain and technology omitting the need to hire external staff.

b. Strong powerful network with Presidents from various clubs and societies.

3.Operations

a. Efficient inventory management where orders are based on actuals.

b. Partnered with overseas supplier to reduce costs. Easily scalable to universities and organisations outside NTU.

4. Marketing

a. Using Technology and Augmented Reality to create our own Instagram filter to allow consumers to “visualise” how the mask will look.

1.Political

a. Mandatory wearing of masks during Covid-19.

b. High Ease of Doing Business in Singapore

2.Economic

a. Free trade agreements within ASEAN and India permission to export masks.

b. Organisations want to use masks as a medium of branding.

3.Socio-Cultural

a. Growing demand for fashionable masks.

b. Students are proud of the school or CCA they are in.

4.Environmental

a. Demand for sustainable materials and reusable masks.

5. Technology

a. Wide availability of intelligent software to create viral marketing content.

1.Marketing

a. Target Audience: Niche market

b. May not get access to the NTU brand name rights lowering our potential market.

2. Human Resources

a. Time management may be an issue as the founders are full-time students with various commitments.

1. Economic

a. Import and Customs to be paid from India due to absence of FTA for masks increasing costs.

2. Legal

a. Require proper registration with ACRA and permissions from the Ministry of Trade before conducting any business delaying the process.