Project 13.4 

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Identifying, exploiting and enhancing the unique selling points (USPs) 


Project Summary

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We believe the Clinical Research Network West Midlands (CRN WM) has a unique place in the UK research landscape, being both a geographically large and ethnically diverse area which allows us to deliver research to a population not accessible in other parts of the country. We are also aware that in our region our Partner Organisations (POs) are delivering services that are not replicated in other parts of the country, with the potential of more that we aren’t fully aware of. Additionally we know that our CRN is actively delivering on projects and providing support that other CRNs are not. However to date this information has not been collated or available in a format for us to easily showcase to Commercial Sponsors or other stakeholders nationally. By the end of the project we want to have a suite of appropriate promotional materials that can be shared externally and internally to showcase and highlight the full range of USPs of our POs and us as a CRN. As part of the project we will be identifying exactly what these promotional materials will look like and how best to share these.

Project Brief

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Click here to access a project brief for this project which provides an overall summary of the project.  

Project Action Plan

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Click here to access an action plan for this project which details the objectives of the project and the action to be taken to achieve these. 

Project Lead

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Hardeep Garcha

Assistant Industry Administrator

Clinical Research Network West Midlands

Email: hardeep.garcha@nihr.ac.uk 


Having worked for the Network for over three years, I have an interest in this project because I wish to contribute to improving our Industry services provided to our stakeholders, ensuring we offer the best possible service we can.

Ellen Edwards

Industry Manager

Clinical Research Network West Midlands

Email: ellen.edwards@nihr.ac.uk


This project will be a great opportunity for us to really showcase what our fantastic region has to offer to the Life Sciences Industry and improve our engagement with Commercial Sponsors.