Likert Questions

Guide to Creating a Likert-Type Survey Question

A Likert-type survey question measures attitudes, opinions, or behaviors using a scaled response. Follow these key steps:

1. Define the Purpose

• Identify the specific opinion, attitude, or behavior to measure.

2. Write a Clear Statement

• Use a concise, unambiguous statement.

• Avoid double-barreled questions.

• Example: “The new training program improved my work performance.”

3. Select a Scale

• Common 5-point scale:

  1. Strongly Disagree

  2. Disagree

  3. Neutral

  4. Agree

  5. Strongly Agree

• A 7-point scale allows more nuance.

4. Maintain Balance & Consistency

• Use a symmetrical scale with a neutral midpoint.

• Keep response labels consistent throughout.

5. Avoid Bias

• Use neutral wording: “The new software improves workflow.” instead of “The new software is highly effective, don’t you agree?”

6. Use Reverse-Scored Items

• Example:

  • “I feel confident using the new software.” (Positive)

  • “I feel uncertain when using the new software.” (Negative)

7. Test & Analyze

• Pilot test for clarity.

• Assign numerical values (e.g., 1 = Strongly Disagree, 5 = Strongly Agree) for analysis.

Following these steps ensures effective and unbiased Likert-type survey questions that yield meaningful data.