1.
What Are Attitudes?
Embedded Files
We will be introduced to the following concepts:
The psychology of Attitudes and Persuasion.
Briefly introduce attitudinal data, emphasizing its subjective nature (e.g., survey responses about opinions, feelings, or perceptions).
Discuss how this data can inform decisions in fields like education, health, marketing, and public policy.
Exploring Attitudes
Exploring Attitudes
Objective: In your group, discuss and complete the following outline by providing examples and reflections based on the concepts introduced. Your group only needs to fill out one form for credit for this activity.
1. What Are Attitudes?
Definition:
Attitudes are evaluations or feelings toward a person, idea, or object and are typically positive or negative.
Three Components *(AKA, The ABCs of Attitude):
Affective (feelings)
This relates to the emotional aspect of an attitude. It encompasses how a person feels about an object, person, or situation.
Possible examples from student projects:
Behavioral (influence on actions)
This involves the way an attitude influences how a person behaves or acts in response to something.
Possible examples from student projects:
Cognitive (beliefs or knowledge)
This pertains to the thoughts, beliefs, or knowledge a person has about an object, person, or situation.
Possible examples from student projects:
DFSP Task:
Think about your project topic.
How can you break it down into its affective, behavioral, and cognitive components?
Piece on demographics and correaltions on variability
Page updated
Report abuse