We are a mere group of seven, looking to impact the thousands of lives and miles of land that are affected that which people are unaware of. Our team was inspired by common recycling practices. Every day we think to properly dispose of the plastic bottles which are all too common, and to put our scrap paper in the recycling bin. Something closer to our hearts, though, and less frequently considered is the affects of our clothing waste. Together we plan to motivate others to make the change through the provision of information.
Our goal is to persuade the people in our community to be more conscious of the impact their clothing choices have through the education of clothing waste. We believe that through exposure to resources and information people will become more conscious of their clothing habits and to be able to break away from the vicious cycle of fast and wasteful clothing production and disposal.
In today's world, over 80 billion pieces of new clothing are consumed as a result of our disposable-consumption lifestyle. This is likely to come as a shock to most consumers, as the problem we are combating isn’t on the forefront of everybody's minds. Since the 80’s, this has been a changing trend. Clothing stores have transformed from the classic four season rotation to a 26 seasons rotation. This means some clothing stores are pumping out clothes at over six times the rate than in previous decades and therefore with lesser quality. The clothing is not meant to sustain years of use, instead they are manufactured to live only until trends die. This is known as fast fashion. Going into clothing stores we look for the cheapest items without realizing that that means the workers who made the clothes are being paid less than a livable wage, and suffering in sweat shops. The result is 26 billion pounds of clothes and textiles ending up in landfills each year. We all contribute to this vicious cycle of clothing through our constant need to buy cheap, and to stay in fashion.