The purpose of this analysis is to identify the location of current customers of a local commercial establishment in Raleigh NC. The information on the spatial distribution of their customer will help to ensure effective planning for an advertisement campaign in unrepresented areas in the Wake County area, expand their customer base, and increase revenue and profits. The method used to achieve this stated objective of the analysis as well as the result is presented in the sections below.
Strategies: I employed Esri’s ArcGIS Pro (Version 2.9) for this analysis using the following modules/tools; Excel to Table tool, Create Locator, Geocoding Address Tool, and Repair Geometry Tool. The coordinate projection for the primary input data for this analysis is the NAD 1983 State Plane North Carolina FIPS 3200 Feet. The data include (a) a polygon feature of Zip Codes in Wake County, (b) a polygon feature of Wake County boundary, (c) a line feature of Streets in Wake County, and (d) an excel table of customers’ addresses. The data for this analysis is obtained from the GIS520 Fall Semester Class (but originally from Wake County Open Data), and U.S. Postal Service’s ZIP Code Lookup.
Methods: Geocoding involves matching addresses (pair of coordinates, zip codes, etc) in a table to a location on the earth’s surface. First of all, I geocoded the customer addresses using zip codes. I reviewed the attribute table of the zip code shapefile upon adding it to the map. I added the customer tabular data to the map using the excel to table tool. I use the create locator tool to create a locator where the 5-digit ZIP Code is the reference layer (Role = ZIP). I repaired the failed geometry error using the repair geometry tool with the repaired reference layer. Then, I rerun the create locator tool again. Next, I geocoded each of the customer’s addresses to a zip code (the zip code locator) using the Geocoding addresses tool. I reviewed the geocoded results and rematched some of the unmatched addresses after looking them up on the US Postal Service’s ZIP Code Lookup.
Secondly, I geocoded the customer addresses to their respective streets using the streets data. I used the create locator tool to create an address locator using the streets data as the reference layer and streets as the role. I set the multiple parameters (representing the industry standard for address data) under the field mapping to create the locator. I changed the geocoding options of the locator properties where the minimum match score is set to 85. I tested the locator by searching for an address within Wake county. After confirming that the locator is working, I geocoded the customer’s addresses to their respective locations using the geocode addresses tool. Additionally, instead of using a single field, I used multiple fields (Address or place, Address 2, City, Zip) for the geocoding using the customer address data as the reference layer. I reviewed the geocoded results and I rematched two (2) unmatched customer addresses using the rematch addresses tool. I exported three records from this result and I added labels to the three exported records.
The image above represents the geocoded customers' addresses to their respective zip codes. One of the limitations of this method of geocoding is that it provides only the point location of the potential customers on the map rather than their actual addresses. Additionally, a single customer could be matched to multiple polygons representing the same zip code value leading to uncertainly of the actual location
The image above represents the geocoded customer's address to their respective streets. This method addresses the limitations of geocoding to zip codes. It shows the specific location of the customers as indicated in the labelled addresses on the map. The precision of location using streets provides more accuracy in targeting potential customers for the advertisement campaign.
Problem Description: One of the major problems of farmers in the rural settlements of Lagos state is the lack of mechanized equipment for crop production. Coupled with this is the lack of a comprehensive database with their locational information which limits the number of amenities provided to them by the government. Geocoding plays a crucial role in the management of information of an individual for identification and resource distribution. Therefore, the purpose of this analysis is to identify the spatial distribution of farmers in three farm settlements in Lagos state, Nigeria. This information will not just provide insight into their locations to the governments, but also enhance planning for proper allocation and equitable distribution of equipment among the farm settlements.
Data Needed: A comprehensive street information to minimize the number of unmatched information. The data include (1) Street data (from the state GIS department) which includes House number, Streets, LGA/County, State, and Zip Code (2) Absolute location (i.e latitude and longitude) as well as the relative location which meets up with the industry standard of address data; and (2) Personal information (from survey) such as the type of farming activities they engaged in and the equipment needed.
Analysis Procedures: I will review and clean the data to ensure that the information is accurate. I will create a locator using the street file as the reference layer. I will resolve any errors encountered in the processes and test the locator. I will change the geocoding options in the locator’s properties to 90 as the minimum match score. I will use the geocode addresses tool to geocode individual farmers' addresses to their respective locations using multiple fields. Once the addresses of the farmers are successfully geocoded, I will review and ensure that the tied and unmatched values are rematched and overall at least 98% of the farmers are successfully matched. A layout map will be created to visually see the result and make a decision for resource allocation across the three farm settlements.