Peer Reviewed Publications
Janakiraman, Ramkumar, Harsha Kamatham, Sven Feurer, Rishika, Rishika, Bhavna Phogaat and Marina Girju (2024), “Spring Forward = Fall Back? The Effect of Daylight Saving Time Change on Consumers’ Unhealthy Behavior,” Journal of Marketing (forthcoming).
Cho, Sanghoon, Pelin Pekgun, Ramkumar Janakiraman and Jian Wang (2024) “The Competitive Effects of Online Reviews on Hotel Demand,” Journal of Marketing, 88(2), 40-60.
Janakiraman, Ramkumar, Eunho Park, Emre Demirezen and Subodha Kumar, “The Effects of Health Information Exchange Access on Healthcare Quality and Efficiency: An Empirical Investigation,” Management Science, 69(2):791-811. Available at SSRN: http://dx.doi.org/10.2139/ssrn.2915190.
Kistler, Justin, Ramkumar Janakiraman, Subodha Kumar and Vikram Tiwari (2021), “The Effect of Operational Process Changes on Preoperative Patient Flow: Evidence from Field Research,” Production and Operations Management, 30 (6), 1647-1667. Available at SSRN: https://ssrn.com/abstract=3730399
Mallipeddi, Rakesh, Ramkumar Janakiraman, Subodha Kumar and Seema Gupta (2021),
“The Effects of Social Media Tone on Engagement: Evidence from Indian General Election 2014,” Information Systems Research, 32(1), 212-237, Available at SSRN: https://ssrn.com/abstract=2980481.
Lim Joon Ho, Rishika Rishika, Ramkumar Janakiraman and P.K. Kannan (2020), “Competitive Effects of Front-of-Package Nutrition Labeling Adoption on Nutritional Quality: Evidence from Facts Up Front–Style Labels,” Journal of Marketing, 84(6), 3-21.
Yli-Renko, Helena, Lien Denoo and Ramkumar Janakiraman (2020), “A Knowledge-Based View of Managing Dependence on a Key Customer: Survival and Growth Outcomes for Young Firms,” Journal of Business Venturing, 35(6), 106045.
Janakiraman, Ramkumar, Joon Ho Lim, and Rishika Rishika, "The effect of a data breach announcement on customer behavior: Evidence from a multichannel retailer," Journal of Marketing , 82, no. 2 (2018): 85-105.
Park, Eunho, Rishika Rishika, Ramkumar Janakiraman, Mark B. Houston, and Byungjoon Yoo, "Social dollars in online communities: The effect of product, user, and network characteristics," Journal of Marketing , 82, no. 1 (2018): 93-114.
Zheng, Wen, Senarath Dharmasena, Oral Capps Jr, and Ramkumar Janakiraman, "Consumer demand for and effects of tax on sparkling and non-sparkling bottled water in the United States," Journal of Agribusiness in Developing and Emerging Economies (2018).
Li, Hengyun, Ziqiong Zhang, Fang Meng, and Ramkumar Janakiraman, "Is peer evaluation of consumer online reviews socially embedded?–An examination combining reviewer’s social network and social identity," International Journal of Hospitality Management 67 (2017): 143-153. Harvard
Edwardson, Nicholas, Bita A. Kash, and Ramkumar Janakiraman. "Measuring the impact of electronic health record adoption on charge capture," Medical Care Research and Review, 74, no. 5 (2017): 582-594.
Kumar, Ashish, Ram Bezawada, Rishika Rishika, Ramkumar Janakiraman, and P. K. Kannan, "From social to sale: The effects of firm-generated content in social media on customer behavior," Journal of Marketing , 80, no. 1 (2016): 7-25.
Mukherji, Prokriti, Ramkumar Janakiraman, Shantanu Dutta, and Surendra Rajiv, "How Direct-to-Consumer Advertising for Prescription Drugs Affects Consumers' Welfare: A Natural Experiment Tests The Impact of FDA Legislation," Journal of Advertising Research 57, no. 1 (2017): 94-108.
Winterich, Karen Page, Robert E. Carter, Michael J. Barone, Ramkumar Janakiraman, and Ram Bezawada. "Tis better to give than receive? How and when gender and residence-based segments predict choice of donation-versus discount-based promotions," Journal of Consumer Psychology 25, no. 4 (2015): 622-634.
Dong, Xiaojing, Ramkumar Janakiraman, and Ying Xie, "The effect of survey participation on consumer behavior: The moderating role of marketing communication," Marketing Science 33, no. 4 (2014): 567-585.
Rishika, Rishika, Ashish Kumar, Ramkumar Janakiraman, and Ram Bezawada, "The effect of customers' social media participation on customer visit frequency and profitability: an empirical investigation," Information systems research 24, no. 1 (2013): 108-127.
Grossman, Elissa B., Helena Yli-Renko, and Ramkumar Janakiraman, "Resource search, interpersonal similarity, and network tie valuation in nascent entrepreneurs’ emerging networks," Journal of Management 38, no. 6 (2012): 1760-1787.
Janakiraman, Ramkumar, Janet Turner Parish, and Leonard L. Berry, "The effect of the work and physical environment on hospital nurses' perceptions and attitudes: Service quality and commitment," Quality Management Journal 18, no. 4 (2011): 36-49.
Janakiraman, Ramkumar, and Rakesh Niraj, "The impact of geographic proximity on what to buy, how to buy, and where to buy: Evidence from high‐tech durable goods market," Decision Sciences 42, no. 4 (2011): 889-919.
Aron, Ravi, Shantanu Dutta, Ramkumar Janakiraman, and Praveen A. Pathak, "The impact of automation of systems on medical errors: evidence from field research," Information systems research 22, no. 3 (2011): 429-446.
Grewal, Dhruv, Ramkumar Janakiraman, Kirthi Kalyanam, P. K. Kannan, Brian Ratchford, Reo Song, and Stephen Tolerico, "Strategic online and offline retail pricing: a review and research agenda," Journal of interactive marketing 24, no. 2 (2010): 138-154.
Janakiraman, Ramkumar, Catarina Sismeiro, and Shantanu Dutta, "Perception spillovers across competing brands: A disaggregate model of how and when," Journal of Marketing Research 46, no. 4 (2009): 467-481.
Janakiraman, Ramkumar, Shantanu Dutta, Catarina Sismeiro, and Philip Stern, "Physicians' persistence and its implications for their response to promotion of prescription drugs," Management Science 54, no. 6 (2008): 1080-1093.
Berry, Leonard L., Janet Turner Parish, Ramkumar Janakiraman, Lee Ogburn-Russell, Glen R. Couchman, William L. Rayburn, and Jedidiah Grisel, "Patients’ commitment to their primary physician and why it matters," The Annals of Family Medicine 6, no. 1 (2008): 6-13.
Yli-Renko, Helena, and Ramkumar Janakiraman, "How customer portfolio affects new product development in technology-based entrepreneurial firms," Journal of marketing, 72, no. 5 (2008): 131-148.
Other publications:
Janakiraman, Ramkumar, G. H. Meier, and F. S. Pettit, "The effect of water vapor on the oxidation of alloys that develop alumina scales for protection," Metallurgical and Materials Transactions A 30, no. 11 (1999): 2905-2913.
Meier, G. H., M. J. Stiger, J. R. Blachere, F. S. Pettit, C. Sarioglu, R. Janakiraman, E. Schumann, and A. Ashary, "The adhesion of alumina films to metallic alloys and coatings," Materials and Corrosion 51, no. 5 (2000): 358-372.
Book Chapters
Rishika, Rishika and Ramkumar Janakiraman (2017), “Social Media and Retailing: A Review and Directions for Future Research,” Handbook of Research on Retailing, Katrijn Gielens and Els Gijsbrechts, Editors
Malhotra, Manoj K., Ramkumar Janakiraman, Saurabh Mishra, and Moonwon Chung, 2017 "Chapter 20: POM and Marketing, The Routledge Companion to Production and Operations Management," 1st Edition, Martin Starr and Sushil Gupta, Editors, Taylor and Francis Group