CUEGIS

A useful resource for the whole course

CUEGIS Concept - Paper 2 - Question C

Definitions

Change - Driving forces and restraining forces creates change in a business so that they can move forward and remain competitive.

Culture - the norms of an organisation, a country, or other social grouping. Culture shapes the values, beliefs, and customs of people. (Internal and External sections of the organisation)

Ethics - the socially accepted moral principles that guide decision making, based on the collective belief of what is right and what is wrong.

Globalisation - worldwide movement toward economic, financial, trade, and communications integration

Innovation - Innovation generally refers to changing or creating more effective processes, products and ideas, and can increase the likelihood of a business succeeding.

Strategy - devising plans to achieve the long-term goals of an organisation

How to Structure a CUEGIS response? Note that it usually asks you to refer it to 1 or 2 organisations;

(IF you are going to discuss about 1 organisation only):

Introduction (briefly 1 paragraph)

• Definition of the CUEGIS Concept

• Definition of the strategy (if stated; e.g. Marketing)

• Introduction to the organisation

Body (3 paragraphs)

• #1 Point that supports your CUEGIS Concept

• Advantages (around 2)

• Disadvantages (around 2)

• #2 Point that supports your CUEGIS Concept

• Advantages (around 2)

• Disadvantages (around 2)

• #3 Point that supports your CUEGIS Concept

• Advantages (around 2)

• Disadvantages (around 2)

Conclusion (1~2 paragraphs)

• Short Term Implications

• Long Term Implications

• Stakeholder Conflict

• Stakeholder Impact

• The cost Implications