The LA2028 OCOG partnered with NBCUniversal—owner of the U.S. media rights to the Olympics—to coordinate sponsorship sales for the Games. As part of the agreement and its sponsorship with the United States Olympic & Paralympic Committee (USOPC), NBCU parent company Comcast will be billed as a "Founding Partner" of LA 2028.[120] For the first time, the IOC will allow venues to keep its sponsored name naming rights, breaking the IOC's long-sacrosanct policy of keeping brand names off its arenas and stadiums. For example Honda Center will host volleyball in Anaheim, while Comcast has made a deal for the temporary naming of the venue that will host squash.[121][122]