The opening ceremonies will be held on July 14, 2028, and will be co-hosted by SoFi Stadium and the Los Angeles Memorial Coliseum. The Coliseum will host the closing ceremonies.[69] Filmmaker and media executive Peter Rice was named "head of ceremonies and content" for LA 2028, overseeing the ceremonies for both the Olympics and Paralympics. Wasserman did not specifically state a planned budget, but said that he would provide Rice with any resources he needs, explaining that "when you think about what we expect of ourselves and what the world is going to expect of us, clearly we're the creative capital of the world and Hollywood is a big piece of that, but we better knock people's socks off."[70] Ben Winston will serve as executive producer and creative director, alongside veteran Olympic and Paralympic ceremonies producer Scott Givens. The ceremony will be produced by FulFive, a new joint-venture production company between Fulwell 73 and FiveCurrents.[71]
The concept of using both stadiums had been discussed by the Los Angeles bid committee as early as 2017; it proposed that a prologue to the opening ceremony could be held at the Coliseum (culminating with the launch of the final leg of the torch relay to Inglewood) with the rest of the protocol being simulcast from SoFi Stadium on screens, and the closing ceremony likewise beginning at SoFi Stadium and concluding at the Coliseum.[2]