On September 1, 2020, the LA28 Organizing Committee unveiled the emblem for the 2028 Summer Olympics, featuring the characters "LA" and "28" in a stacked layout. The "A" in "LA" was designed to be interchangeable, with numerous variations created in collaboration with athletes, artists, designers, and celebrities, including Vanessa Bryant, Billie Eilish, Lilly Singh, and Reese Witherspoon. Variants have also included designs honoring the 1984 Summer Olympics "Stars in Motion" emblem and a French–U.S. flag version used during the handover celebration at the closing of the Paris 2024 Games.[117][118]
Organizing committee chair Casey Wasserman stated that the variations were intended to "showcase our community's collective creativity and celebrate the diversity that makes us strong", reflecting a city that "defies a singular identity". Chief marketing officer Amy Gleeson said the emblem was designed to connect with an audience who will be in their 20s and 30s when the Games take place.[119][117]