Certification

Summary

- Third-party certifications are not without their controversies but are a good first step

- Third-Party certifications are generally more reliable than self-verification

- Not all third-party certifications are equal

- Not all labels are legitimate (fraudulent) or third party certifications (Greenwashing tactic “false labels”)

- Some smaller companies, suppliers, and farms cannot afford certifications despite meeting or exceeding criteria

FAQ

Are any labels regulated in the U.S.?

The Federal Trade Commission (FTC) created standards for marketing environmental labels, dubbed “Green Guides.” The Green Guides provide a standard for narrow, specific terms. They are not the only reasonable interpretations of the marketing, but may be used in court to help determine if a claim is misleading or deceptive.

Guides for the Use of Environmental Marketing Claims | Federal Trade Commission 

Reputable Certifications

Businesses, general

Food, sports balls, cotton, and more

Businesses, general

Charitable giving

Food, factories

greenhouse gas reduction

Agriculture & Forestry

agriculture, farm animals

Food & Ingredients

Animal products, animal testing, animal GMO

compostable packaging

cosmetics & household products

Textiles

appliances

Sugarcane

cleaning products

Water conservation

Furniture, textiles, building material, and more

Plastic reduction

Learn More

Independent Evaluators

- Good On You fashion

- Ethical Consumer general

- Seafood Watch seafood

- Sweat & Toil App | Department of Labor forced labor industries by country

- Cosmetic Ingredient Review cosmetics, personal care items

- Consumer Reports general


Industry Alliances

- Cascale

- UN Global Compact

- EDF+ Business

- World Wildlife Fund



Other

- Climate Pledge Friendly Recognized Certifications page includes a detailed list of certifications Amazon includes in their Climate Pledge-Friendly certification.