The Spark Bird Project is an ongoing community science initiative designed to gather, share, and study the stories of people’s passion for birds while gaining scientific insights into a critical piece in the ecology of birds: birders themselves. The Spark Bird Project leverages the tools of social science to study spark bird stories, with research findings going directly back to community partners to inform their efforts towards engaging people in birding. The knowledge gained from The Spark Bird Project helps to craft inclusive experiences that can facilitate spark bird moments for the benefit of the birding community, the new birder, the economy, and – most importantly – the birds and our world! By understanding what hooks and sustains birders, The Spark Bird Project helps grow the constituency of individuals creatively working to conserve and protect our planet. The Spark Bird Project also helps birders better understand each other by sharing spark bird stories publicly at https://www.spark-bird.org/stories and, soon, through The Spark Bird Podcast launching in 2024 and a Field Guide to Spark Birds in 2025/2026. The project is preregistered on the Open Science Framework at https://osf.io/wrv27/.