Project Overview
Project Overview
Embedded Files
This place branding project was meant to reflect the spirit, culture and feeling of Eau Claire, a Calgary neighbourhood known for its urban parkland and memory-filled events. This project includes extensive research, a visual identity system, a community newsletter, mockups, and a rationale with our process work.
Our Goal
Our Goal
Eau Claire is going through significant changes in the upcoming years, but will always be known for being a space of discovery and conversation. Our goal for this project was to capture the enlightenment people feel when walking through the neighbourhood, while also incorporating the future vision of the community after its new developments.
Brand Overview
Brand Overview
Brand elements that form the foundation of the brand and represent the spirit of Eau Claire. This includes the primary logo, concept statement, motion graphic, and sample mock-ups.
Visual Style Guide
Visual Style Guide
Specific guidelines for our brand elements to ensure consistency amongst different applications of our visual identity system. This includes logo variations, clear space rules, minimum size rules, typefaces, a colour palette, and icons & patterns.
Brand Application
Brand Application
A community newsletter containing a customized map that embodies our visual identity system and illustrates the brand’s presence in the community. This includes the newsletter and community map.
Design Development
Design Development
The full process of our place branding development, and a rationale chart that provides our reasoning for our design decisions. This includes our rationale and process material.
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