Brand Overview

Concept Statement

For our concept statement, we wanted to communicate the feeling of discovery that people experience when they walk through Prince's Island, go to a festival, or have a picnic with loved ones. Being such a dynamic place that people come to to enjoy their free time, it's a place that encourages openmindedness and curiosity. 

Logo

Motion Graphic

Our motion graphic was created on Adobe After Effects and gracefully displays the ways in which the mind wanders and then discovers—like a spark of amazement when you see something worthwhile.

Mock-ups