During COVID-19, Target's business was booming! Everyone was stocking up on food and products because no one knew if anything was going to be available when stores shut down. One of the main go-to products shoppers were fighting over was toilet paper. Shoppers were depending on Target for supplies, and they were hoarding household goods due to the worldwide lockdown; this is called "panic-buying." Because of the panic-buying, Target had their income rise. 

Sadly, after 2022, people got used to COVID-19, and stopped panic-buying, and Target's profit and stocks started dropping fiercely. Their stock dropped 43% since the peak from the coronavirus. They are recovering now since it has been a few years since the worst of their problems, but they are not fully back up to what they were during or before COVID-19. Sales are predicted to rise by 1% in 2024.