Social Marketing Lecture Series
The book Social Marketing and Advertising in the Age of Social Media is a first-of-its-kind publication on this topic. Created as part of the Communicating Health project, the book provides insights for those who want further information into the use of social marketing.
The book Social Marketing and Advertising in the Age of Social Media is a first-of-its-kind publication on this topic. Created as part of the Communicating Health project, the book provides insights for those who want further information into the use of social marketing.
This book provides much-needed insight into current social marketing and advertising practices. The authors offer a framework for social marketing, before exploring the mechanics of social media and present marketing strategy. Chapters cover the use of both positive and negative emotions in social marketing and advertising, and explore the ethical challenges associated with the practice in the age of social media.
This book provides much-needed insight into current social marketing and advertising practices. The authors offer a framework for social marketing, before exploring the mechanics of social media and present marketing strategy. Chapters cover the use of both positive and negative emotions in social marketing and advertising, and explore the ethical challenges associated with the practice in the age of social media.
The book is available for purchase from the publisher. The authors have created a series of video lectures that explore some of themes in the book as well as outcomes of Communicating Health research - such as the Living and Eating for Health Segments. You can check these out individually below.
Introducing social marketing
Introducing social marketing
Social media mechanics and marketing strategy
Social media mechanics and marketing strategy
Getting people to approach rather than avoid their health issues - introducing our Living and Eating for Health Segments (LEHS)
Getting people to approach rather than avoid their health issues - introducing our Living and Eating for Health Segments (LEHS)
Ethical challenges associated with social marketing communication
Ethical challenges associated with social marketing communication
Where to next? - Health Behaviour Theories or Audience or Social Media or to the book publisher's website linked below
Where to next? - Health Behaviour Theories or Audience or Social Media or to the book publisher's website linked below
Links & Resources
Links & Resources
Publications
Publications
Social Marketing & Advertising in the Age of Social Media (book) - by Parker, L. & Brennan, L. (eds) (2020)
Beyond Body Weight: Design and Validation of Psycho-Behavioural Living and Eating for Health Segments (LEHS) Profiles for Social Marketing (by Brennan L, Chin S, Molenaar A, Barklamb AM, Lim MS, Reid M, Truby H, Jenkins EL, McCaffrey TA.) in Nutrients (2020)