Ford AR Experience
First of its kind AR experience, linking a physical model to a real-time gaming engine (UE4). Mirari collaborated with Ford's Experiential Agency, Imagination. Our responsibilities included CAD Data Prep, R & D, Creative. Testing, Animations, Texture Mapping, Real-Time Model Tracking and more.
Explained and educated to a broad audience how these technologies are making driving safer, smarter and more efficient
Garett Carr, Ford global auto shows manager. “It’s like having x-ray vision, with the power to take people deeper into our product and technology stories – it feels a little like magic.”
Mirari worked with Xenopsi, Heaven Hill Brands Agency of Record (AOR) to suport the development of the launch of Larceny's limited edition John E. Fitzgerald small batch.
Step into John E. Fitzgerald’s shoes and enter the world of Larceny Bourbon Download the Unlock the Rickhouse app today and unlock prize-winning barrels, learn the true history of the brand, and enter to win Larceny swag or a chance at our $10,000 grand prize.
Download the Larceny app from the links below:
The intersection of digital and industrial is what GE calls the 'Brilliant Factory', and it’s the art and science of machines working efficiently and intelligently with increased speed, less waste and no unplanned downtime to transform industry.
A 360 'Explainer Video' immersed clients into the 'Digital Twin' world of physical, digital and sensors. The experience was showcased at the Farnborough Airshow