Pilatus builds world-class aircraft where precision, luxury, and performance are paramount. Their digital presence needed to reflect this same standard of excellence. A standard configurator wouldn’t suffice. They needed an immersive experience that could both educate prospective buyers about the aircraft’s features and allow for deep, visually stunning personalization.
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OVER 50% of global marketers say SHORT-FORM video gave them the HIGHEST ROI!
For this immersive solution we collaborated with the Swiss design team from Januar, Innouveau, and Klaas Nienhuis Studio. Mirari provided the 3D asset development, animations and project management.
3D Guided Tour: Users can explore the PC-12 PRO and PC-24, with interactive hotspots that reveal details, videos and allow manipulation of the doors and landing gear. It’s a self-guided discovery that builds desire and understanding.
Advanced 3D Configurator: Transitioning to the configurator, users can personalize their aircraft. The technical highlight is our use of real-time texture manipulation via meticulously crafted SVG files. This technique allows for incredibly crisp, detailed, and dynamic changes to liveries and materials that standard texture-swapping cannot achieve.
Once a design is perfected, users can download beautiful renders, generate a personalized PDF brochure, or share a link.
TESTIMONIAL
"Our customers have the highest expectations. Not only of the product itself but of the entire customer experience before, during, and after the purchase. That's why we chose Mirari".
"Mirari doesn’t just execute; they think ahead and go the extra mile. As a customer, I felt like part of the team throughout the process".
"Mirari was highly goal-oriented while remaining patient, which is invaluable, especially when working across international borders. I look forward to continuing to work with Mirari as a trusted partner".
Joël Super
Digital Communication Manager
MB Sports - WakeBoats
MB Sports - WakeBoats
MB Sports is a leading manufacturer of premium wakeboats. We are proud to have built their state-of-the-art 3D wake boat configurator, designed to showcase their exceptional boats and streamline the purchasing process. Building your wakeboat has never been more fun!
Premium Customization
The 3D configurator offers an extensive range of customizable features, including gelcoat schemes, exterior and vinyl textures, towers, speakers, lighting, and more. The intuitive interface can be used by new and experienced wakeboat buyers. You can make a great design in just a few clicks. When you’re ready, you can save, share and refine your design!
Enhanced Dealer Sales Process
Customers finalize their configuration and receive a personalized PDF brochure via email, summarizing their selections. This not only captures leads effectively but also significantly reduces the time spent in the initial phase of the sales process. Our 3D wakeboat configurator empowers better sales practices by improving response time, minimizing guesswork, and eliminating the need for time-consuming product visualizations
"With millions of color combinations and build out options, showcasing the customization of our wake boats has always been a challenge. The boat buying and building process is very emotional and visual, the attention to detail and translation of our product in both the 3D modeling and the builder platform help us reinforce our brand’s tagline: “The Art Of Boat Making.” Mirari and Klaas Nienhuis Studio have helped us take an idea and wish-list and turn it into an experience that we are excited to share with all our customers".
Cody Fletcher
Chief Marketing Officer
MB Sports USA
CAD Data Prep, 3D Modeling, Animations, Texture Mapping, Creative. UI|UX, Development and Salesforce CRM integration
Project Benefits:
Cirrus Aircraft’s sales team is now equipped with a powerful digital design tool to enhance the customer buying experience by showcasing the aircraft models, safety features and design options on any mobile device in real time.
The configurator is scalable and presents new integration opportunities with other mobile applications such as Cirrus IQ™. The digital aesthetic tool marks a significant milestone in creating an elevated customer experience.
Ford GT RELAUNCH
Ford GT RELAUNCH
When Ford relaunched the legendary GT, a key element of the digital experience was its online configurator and a unique application and ownership process.
Here's how the digital experience enhanced the Ford GT relaunch:
Online Configurator: Ford launched a website, FordGT.com, allowing potential customers and enthusiasts to build and customize their dream Ford GT virtually.
The configurator showcased a variety of options including paint colors, stripes, wheels, and interior themes. Users could easily share their personalized configurations on social media.
Exclusive Application and Ownership Experience: Due to the limited production of only 500 vehicles in the first two years, Ford implemented a unique application process to select potential owners. The application process could be initiated online via FordGT.com.
We were responsible for the creation of all CGI digital assets for the launch, build-and-price, social media and more!
In essence, the Ford GT's digital experience in 2016 combined an engaging online customization tool with a highly exclusive and personalized customer journey, reflecting the vehicle's unique and high-performance nature.
Ford AR Experience
Ford AR Experience
First of its kind AR experience, linking a physical model to a real-time Unreal Engine, Mirari collaborated with Ford's Experiential Agency, Imagination.
Our role and responsibilities included CAD Data Prep, Research & Development, Creative. Testing, Animation Development, Texture Mapping, Real-Time Model Tracking and more.
Project Benefits:
Explained and educated to a broad audience how these technologies are making driving safer, smarter and more efficient
Over 1-Million on-site viewers were able to see in Augmented Reality how the this technology on the Ford GT and F-150 were being used across the entire Ford portfolio
“It’s like having x-ray vision, with the power to take people deeper into our product and technology stories – it feels a little like magic.”
Garett Carr
Global Auto Shows Manager
Ford Motor Company
LARCENY BOURBON
LARCENY BOURBON
Mirari worked with Xenopsi, Heaven Hill Brands Agency of Record (AOR) to suport the development of the in-store launch of Larceny's limited edition John E. Fitzgerald small batch.
Step into John E. Fitzgerald’s shoes and enter the world of Larceny Bourbon Download the Unlock the Rickhouse app today and unlock prize-winning barrels, learn the true history of the brand, and enter to win Larceny swag or a chance at our $10,000 grand prize.
GE AEROSPACE
GE AEROSPACE
The intersection of digital and industrial is what GE calls the 'Brilliant Factory', and it’s the art and science of machines working efficiently and intelligently with increased speed, less waste and no unplanned downtime to transform industry.
A 360 'Explainer Video' immersed clients into the 'Digital Twin' world of physical, digital and sensors. The experience was showcased at the Farnborough Airshow
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