Over 75% of buyers embrace online research, digital commerce and product configuration.
OUR GENERATIVE AI (GAI) SOLUTIONS
Over 75% of buyers embrace online research, digital commerce and product configuration.
The transportation industry—spanning automotive, marine, aerospace, heavy equipment, and recreational vehicles—deals in high-value, highly complex, and often emotionally driven purchases.
For decades, 2D configurators (layered static images or sprite sheets) were the standard. However, the shift toward real-time 3D rendering (WebGL, Three.js, Unreal Engine, Sketchfab) has provided measurable leaps in performance outcomes.
LAUNCH3D: provides high-impact visual assets as well as 3D activation options for the critical pre-launch and reveal phases of your new products.
EXPLOR3D: Delivers immersive 3D experiences that highlight the unique features and functions of your products, allowing customers to understand your value proposition like never before.
CONFIGUR3D: is the ultimate responsive 3D Configurator solution, simplifying customization for your sales team, dealers and customers, including powerful integration capabilities to CRM, DMS, CPQ and ERP.
Ford GT Online Configurator:
We supported the 3D Ford GT launch creating all digital assets at FordGT.com, allowing potential customers and enthusiasts to build and customize their dream Ford GT virtually.
The above CG launch video was 95% CGI with post production and editing for Press Week and Website Launch.
The 3D configurator showcased a variety of options including paint colors, stripes, wheels, and interior themes. Users could easily share their personalized configurations on social media.