The digital transformation of retail marketing is progressing quickly, with global revenue for AI in marketing projected to reach $47 billion this year and soar above $107 billion by 2028. Meanwhile, brands leveraging ‘Digital Twins' are reporting up to 30% faster content production cycles and significant cost savings in creative development. These dynamic models are unlocking new possibilities across marketing and creative workflows, including:
Content Creation:
3D Product Configuration:
Immersive Customer Experiences:
Predictive Analytics:
By connecting digital twins with data sources, businesses can gain insights into customer behavior, predict trends, and optimize marketing strategies.
These uses of Digital Twins can produce several beneficial effects in an enterprise’s marketing efforts, including cost savings, a better ability to quickly create campaigns and products that keep up with shifting customer demands, and greater effectiveness in personalizing efforts.