IORAD Tutorial
Reproofing a Standard Order

Topic #10: What is a Reproof

The Reproof Process

A Reproof is a proof that has been rejected, either by a QC Associate or a Customer. In both cases, instructions or notes for additional design work will be annotated for the DA.

There are two types of Reproofs

QC Rejections
Customer Rejections.

A Brief Overview of the Quality Control Role

Why: Mistakes can and do happen! It is the QC's job to make sure those mistakes are caught and corrected before the proof is delivered to the customer's inbox.

Customers spend a considerable amount of time piecing together their orders. We want to send them a proof that makes them feel like their time spent was worth the effort.

What: The QC decides if a proof is ready to be viewed by the customer, or if a proof needs to be sent back to the DA for additional design work. The QC also views the proof from a product quality standpoint.

The Reproof Process: QC Rejections

On your MBO On Deck page, all QC and customer rejected orders targeted to you will be in your queue as Preferred DA. Preferred DA means you previously worked on an order as the DA and created a proof round for the order. Automatically assigning a Preferred DA is used to promote the efficiency of order fulfillment, by asking the same people to work on the same orders to avoid double-work.

It’s expected of DAs to work on their own reproofs during their shift. If a reproof comes back outside of your shift, don’t worry! All the Design Operation teams work hard to ensure all orders meet SLA as much as possible.

Reproofs will generate in MBO and automatically be assigned to the Preferred DA, as DAs click the Assign to Me button in their normal proofing flow.

For a multi-item order, any items approved by the QC will have a message at the top of the page in red indicating so.

QC Rejection Annotations

To review the QC's Rejection Annotations, and see what reproof edits are necessary:

Scroll down to ‘Options Created’.
On the right, you’ll see a QC rejection message with notes on what needs to be corrected and/or added.
In this example, the QC found a typo in the date on the FOC or Front of Card.

After reviewing the QC rejection note, go to ‘Artwork Assets’ and click on the "design (zip)" file link to download the proofable art file.

Open the art file in Adobe Illustrator and make your correction(s).

Going off of the example from the previous slide, the DA fixed the typo in the date from ‘23th’ to ‘23rd’.

When you completed all corrections, save and rezip your design files. Then re-upload your files using the same "Create an Option" and "Create a Proof Round" flow in MBO used for first-round proofs.

The Reproof Process: Customer Rejections

When you pick up a Customer Rejected Reproof, scroll down to "Options Created" and review the latest proofing round. You will see Annotations, which are the customer’s rejection notes requesting additional design changes. Customer annotations will also generate directly on top of the proof preview, exactly where the customer places them.

Paying attention to the placement of annotations can be helpful when trying to make miniscule alignment adjustments (which some customers ask for).

Once you have made a change you can click the "I have made this change" box, to close the annotation.

Upload the edited files the same way you would a QC Rejected Reproof.

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