e-Newsletter:

Best Practices:

e-Newsletter

No video or audio allowed.

A larger, simpler design works best.

Less is more.  If you give the reader too much info, there’s no reason to click. 

Always include a call to action.

Never, ever make an image larger.  This blurs the image, logo, graphic.

Never change an advertiser’s logo in any way.

Stay away from gradients, drop shadows, stroked text, embossed text, etc.  These raise the file size and reduce the readability of the ad.

Check the advertiser’s website for design style, colors, etc.