BEST PRACTICES:

Ad Borders & Colors: It is strongly suggested that ads have a minimum 1-pixel black border or a background in a high-contrast color to make it stand out from site content. Close buttons must be bold and in a dark color (pale grays are not acceptable). 

Rich Media Ads: Ad Ops recommends one rich media unit per page load. Two rich media units require testing (48 hour turnaround time).

Turnaround Time: Allow a two business day minimum turnaround time when submitting requests to Creative Services. This allows for testing to ensure proper ad functionality.

Frequency Capping: For Celtra Ads, the Super Takeover and Video Takeover are capped in Celtra as 1 per 24 hours.

Advertiser Information: Every ad must have the advertiser's contact information on the final frame. Information can be physical address, phone number and/or customer’s website.

Animation: Animation is limited to 15 seconds, including looping, for all non-video ads (30 seconds max for video ads). 

Animation can start again on mouse over, but must stop immediately on mouse off.

Clicktags:  All Animate Ads must use the "clickTAG" code. 

Click-through URLs: A valid click-through URL is required for every ad (with the exception of click-to-call or click-to-text mobile banners). Click-through URLs can have a max of 490 characters.

Polite Ads: Polite ads must be broken down into three files and serve on local papers only: 

1. The alternative image (either GIF, JPG or PNG), with a 20k maximum. 

2. An initial HTML5 file, with a 40k maximum. 

3. The final HTML5 portion, with a 100k maximum (for the entire ad). The Polite portion of the ad will load after the rest of the page content finishes loading.