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Matchwood's new Events & Marketing Manager
Matchwood's new Events & Marketing Manager
My name is Emily Golphenee, I'm 24, born and raised in Sandpoint. I'm married to my best friend Cole, and together we have a golden named Leon. We love the outdoors be it skiing, kayaking, disc golf, or hiking. I've been in the service and hospitality industry since I was 11 years old when I started working for a family business. Most recently I spent the last 1.5 years at Schweitzer working as the Manager of Banquet Operations where I was in charge of the catering menu, ordering, staffing, set up and take down of up to 4 events a week. Through that work I really grew to love the process of creating an event from concept to execution. I also love working with people, and I love learning. I'm excited to join this team and learn and work in a new environment.
What Does the Events & Marketing Manager Do? This position reports directly to Andrea Marcoccio, CEO of Matchwood Brewing. They will be responsible for Managing all booking and execution of events including
Booking inquiries and responses
Catering Book Management
Event fee management
Calendar management
Guest walk-thrus
Catering orders and deposits
Staff requests of BOH & FOH, as needed
Manage & Staff Ester Rentals
The purpose of this position is to increase the annual income of our event portfolio events by 10% YOY.
Emily will also be working on branding, marketing, administrative and sales support.
Emily starts Thursday, July 11.
Spruce Tip Pale Ale
Spruce Tip Pale Ale
Matchwood Description: This 2022 GABF bronze medal winning beer was brewed in partnership with local farmers and property owners. We brewed this specialty summer seasonal pale ale with fresh, handpicked spruce tips. This pale is bright and crisp with notes of citrus and pine. ABV 5.7% IBU 51
Stats: ABV 5.8% IBU 51
Glassware: Willie Beltcher
4-Packs Available for Sale
Sandpoint Pride Event
Sandpoint Pride Event
General Info: This weekend, Friday & Saturday July 12-13 is the 4th Annual Pride Fest with events occurring at both the Heartwood and the Granary. As the physical host, a major sponsor, and founder of Pride -- the Matchwood Brewing team can expect lots of questions about the event. Please review and feel free to reference the following resources:
Resources for Questions
Schedule: Please review the schedule below. We will provide a printed copy of the schedule for sharing.
Website & Insta: In addition, please send folks www.sandpointpride.com or Instagram: @Sandpointpridefest
Safety: Pride events have become the center of homophobic attacks across the country. I want you know that we take this concern very seriously and creating and holding a safe environment is paramount to Pride's mission and purpose.
In addition to a safety team of trained individuals scheduled to monitor the event, we have trained and scheduled 25+ peacekeepers. These individuals are the eyes and ears of our safety crew. Most often opposition to LGBTIQ2S+ events attend to disrupt or distract from the day's mission. In concert with ID law, individuals who do no abide by the community agreements of the event posted publically will be trespassed indefinitely from Matchwood by the police.
It is also important to note, that individuals trespassed previously (past Pride's) are not allowed on the property.
In the event of an emergency, Sandpoint Pride is in a formal partnership with Sandpoint Police. They will be present at the event and are striving to have a 1-2 minute response time in the event we need their support.
Hydration & First-Aid: There will be a first-aid station outside of the brewery staffed with nurses and materials. Please send anyone who has a minor injury or needs to this station.
Update as of June 26, 2204
Update as of June 26, 2204
Attractive Nuisance Sub-Brand Launch
Please take a look at the sub-brand and story below Please be familiar with it for customer interactions.
Glassware: Next week, we will be launching an Attractive Nuisance glassware line for resale/purchase. They will be $15 each+tax. Please wrap the glassware with kitchen parchment and place in a bag.
Stickers: Stickers for purchase at the bar for $3 + tax.
Jocelyn is now 83 and lives in Missoula, MT
The Story of the Attractive Nuisance
A name inspired by a fantastic story about a women who has served as a lifelong mentor and friend to the owners of Matchwood Brewing. When Jocelyn was 6 years old, she and her cousins found matches and snuck across the street from her childhood home to a lumber yard in New York state. A small harmless fire turned into a roaring blaze burning the entire yard and engulfing the neighboring gas station in a fiery blaze. The kids scurried back across the street and watched in awe. Their parents were unaware of the blaze’s cause.
When marshals investigated the fire it was clear human impact had been the cause. Jocelyn confessed her mischief and leadership role in starting the fire.
The owner of the lumber yard sought an insurance claim payout. Due to the lack of fencing in the lumberyard, the claim was denied on the basis that the site was deemed an attractive nuisance. An attractive nuisance is a legal term signifying a dangerous condition on a property that may attract children and pose a risk to their safety.
After this term ran as the headline in the local paper, her parents dubbed Jocelyn with the nickname, an attractive nuisance. In honor of her exploratory and risky spirit, we have named her favorite Matchwood beer in honor of her spirit.
As for the owner of the lumberyard, he was forced to change industries, started a flower farm, and became a multi-millionaire. Cheers to attractive nuisances!
Future Swag Options: If we sell glassware and stickers quickly, we will invest in some future swag. Ideas? Send Andrea a DM on Slack!
Matchwood Stickers Arriving, Too! Long-awaited Matchwood stickers will arrive alongside the Attractive Nuisance on July 2.
Saison is On.
Matchwood Description: Our Saison is a traditional farmhouse ale originating from Belgium. It has a light body, nice yeast ester spiciness, and supreme dryness.
Stats: ABV 5.9% IBU 31
Glassware: Belgian Tulip (Stout glass!)
History
Saison is a style of farmhouse ale that originated in Wallonia, Belgium in the 19th century. The name comes from the French word saison, which means "season". Saisons are known for being dry, fruity, and effervescent, and can also be hoppy, sour, or funky. They often include rustic ingredients and wild yeasts, and can range in color from straw to dark brown. Saisons are also known for their low bitterness.
This Saturday, July 29 from 2-10pm we are hosting a massive event. Please come prepared to hussle, work as a team, and support a really meaningful event.
June 14, 2024 Update
June 14, 2024 Update
Cole Hooper to serve as Matchwood's Brewer
Cole Hooper joined the Matchwood Brewing Company team in 2020 as one of our most talented line cooks slaying tickets, enduring high temps, and proving himself to be an amazing asset.
After that summer, Kennden and Andrea approached Cole to join our management team as Kitchen Manager. Cole accepted the position and dug into elevating our kitchen's efficiencies, scheduling, quality of food, and attention to detail. In the Role, Cole carried a significant portion of the BOH responsibilities during our largest growth period in history at Matchwood Brewing.
It was a slay.
In the fall of 2022, we promoted Cole to General Manager where he is better known as the Champion of the Bottomline. In this role, Cole has built administrative, financial and reporting infrastructure that have massively improved our systems, increased the flow and regularity of critical financial and sales data, and began tracking key performance indicators and trends to help us better know and understand our business.
In the winter of 2023, Kennden and Cole began working side-by-side in Production. Cole attended the Craft Brewers Conference and received extensive industry training. And now after six months of training under Kennden, Cole has accepted the position to serve as Matchwood's next Brewer. And we couldn't be happier.
Cole is currently transitioning GM and other administrative responsibilities back to Andrea and Kennden and other members of the Management team. Cole will be brewing full-time starting July 1. This type of transition is only possible with the dedicated leadership of all of the members of our Management team -- shout out to Rose, Katie, and Jesse!
Join us in congratulating Cole on his epic journey of being Matchwood's true Swiss Army Human. Cheers! <3 A&K
New(ish) On Tap
RICE LAGER (Brewed to be gluten reduced!)
Words To Sell:
Lightest lager on tap
Bright, clean, and refreshing
A crisp, thirst-quenching patio beer
What Does Gluten Reduced vs Gluten Free Mean?: Brewing a gluten-free beer requires a malt-free process in an approved establishment. This beer meets neither of these requirements. However, in our gluten reduction process we use a special enzyme to remove gluten proteins. While gluten-reduced, it is not safe for a celiac or someone allergic to gluten. More about this here!
Beers On Deck
Matchwood's Award-Winning Spruce Tip Pale Ale
Estimated Release Date: Last week of June/First Week of July: Andrea and Kennden hand-picked spruce tips the week of May 20th. Cole and Kennden brewed the first batch on May 23.
The new design above will be textured and metalic aka badass.
2024 POAC 47th Annual ArtWalk
June 14 - Aug 30
Learn about the 2024 Matchwood Featured Exhibit below!
Worth of A Woman : Featuring Art by Karli Fairbanks & Emily Erikson
Karli Fairbanks is a woman-identifying human being in Spokane, Washington who makes art in lots of forms! She is a designer, visual artist, muralist, painter, musician and songwriter. She loves the act of making things and being creative. She believes it is a never-ending adventure, no matter the medium.
Emily Erikson is a right-brained empath with an affinity for words and doodles. She loves to hear people's big ideas, and thinks most problems can be answered with a touch of genuine human connection and compassion. As a writer, designer, and brander, Emily breathes life into projects and charges into each collaboration with excitement and enthusiasm.
“Every human on the planet is a product of women’s health.”
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