PARTNERS
Both members of Mass XV are former US Army Armor officers, with over 9 combined years of combat experience. We have lived with the implications of slow, monolithic acquisition and fielding processes, and seen Soldiers and leaders struggle to solve problems with the last war's technology. Upon transition, we mutually decided to dedicate our time and business to bring cutting edge solutions to Soldiers in need faster. We believe the best way to achieve this is through helping the companies that have the right products penetrate the government's requirements and acquisition processes. By connecting them with the right Army decision-makers and influencers, we can build footholds in military programs that dedicated sales, marketing and business development teams can successfully leverage to win business and provide better equipment to our military.
Scott Coulson, LTC, USA (ret.), MBA, served over 25 years as a US Army Armor officer, using, maintaining and adapting maneuver vehicles and systems to real-world combat challenges. With over four and a half years of combat experience, multiple planning roles on tactical and strategic staffs, and over three years integrating Army combat vehicle requirements, Scott understands the connections between combat vehicle development, acquisition and employment. Writer, editor and collaborator on the Army’s Combat Vehicle Modernization Strategy, his network extends from science and technology centers through programming, resourcing, and procuring to testing, training and fielding activities. Combined with a strong business background, Scott can help your team better understand problems and implement new winning strategies.
Bryan Denny, COL, USA (ret.) served over 26 years with multiple combat tours in Iraq and Afghanistan, He served in a variety of Armor, Cavalry and Infantry command assignments with emphasis in Europe on the Stryker combat vehicle. Bryan is well versed in the Army's operating, maintenance, logistics, command and control systems from the platoon up. In his last assignment Bryan was the requirements and capabilities integrator for all Army combat vehicle, aviation, soldier, weapons, and robotics systems, and oversaw the development of the Army Robotics and Automatous Systems and the Combat Vehicle Modernization Strategies. After transitioning from the Army, Bryan served as Chief Strategist for Panton Inc., an IT analysis capabilities platform in Houston, TX.
Team Members
Matt Dooley, Lieutenant Colonel USA (ret.) was commission from the United States Military Academy in 1994. Through his 21 years of service, Matt established himself as a subject matter expert in operational and tactical robotic applications, Army doctrine, maneuver warfare, and the coordination of elements of national power for strategic objectives. He was the Army’s Principal Coordinating Author for the current Robotics and Autonomous Systems Strategy. Matt has developed several robotic concepts, autonomy Whitepapers, and swarm behavior discussions in support of the Army’s future capabilities development.
Jesse Easter, Lieutenant Colonel, USA (ret.) began his 20-year Army career when he was commissioned Armor from the United States Military Academy in 1994. Since transitioning to Operations Researcher/Systems Analyst (FA49) in 2004, Jesse has provided campaign analysis to 4-star theater headquarters in the Republic of Korea and Afghanistan and program analysis in support of several programs, including the Future Combat System and Ground Combat Vehicle programs. Jesse’s analysis of noncombatant evacuation operations on the Korean peninsula identified several shortcomings and was instrumental to updating the joint and combined plan to conduct these operations.
Anthony “Tony” Lugo, Colonel, USA (ret.) served over 28 years as a field artillery officer with multiple assignments in the United States and overseas to include Germany, Italy, Hawaii and Afghanistan. Currently, Tony serves as the Senior Fires Consultant for Mass XV and supports all field artillery, air missile defense and UAS/CUAS efforts. Tony previously commanded an Army Infantry brigade, served as the operations officer for I Corps and Joint Base Lewis-McChord and served as Chief of Staff for the Fires Center of Excellence and Fort Sill, Oklahoma. Most recently he completed a two-year tour as the principal advisor to the Commander of Army Forces Command, which oversees the readiness and integration of most of the Army's Active, Guard, and Reserve combat forces. Through Tony’s unique background serving in support of two-to-four-star level commands, he is uniquely qualified to help organizations solve complex problems and streamline processes to ensure mission, intent and goals are achieved.
Dena Elrod is a veteran of the U.S. Air Force where she served as a Logistics Officer at 7th Bomb Wing, Dyess AFB, TX and as the Director of Logistics at 3rd Air Support Operations Group, Fort Hood, TX. While serving in these positions, she worked closely with Air Combat Command and U.S. Army’s III Armored Corps units to develop personnel and equipment deployment processes for U.S. Army and U.S. Air Force joint operations. She is a senior project management consultant, with more than 16 years of government and defense contracting experience, delivering quality business development and program management solutions and to support to our clients. Dena supported US Coast Guard life cycle sustainment and recapitalization efforts directly supporting the National Security Cutter and legacy cutter platforms. Prior to becoming a consultant for the defense industry, she served as the Division General Manager for a large government contracting firm where she managed a portfolio of Department of Defense and Department of Homeland Security programs providing cybersecurity, information technology, lifecycle logistics and technical support services. Dena is a 2001 graduate of The Citadel, with a BA in Political Science. She has a Masters in Management from Troy State University and a PMP certification from the Project Management Institute.
Ben Stinson served over 27 years in the United States Marine Corps and retired at the rank of Colonel after a diverse career that included: Project Lead for Tactical Command and Control (C2), the Chief Technology Advisor to the Commanding General, I MEF in Iraq, the Program Manager for Unmanned & Air C2 Systems, the Program Manager for Robotic Systems Joint Project Office and the Portfolio Manager for the USMC Enterprise Networks. In industry, Ben gained experience in federal and commercial business development and was called on to use his technical and leadership expertise as the CIO, CISO and CDO for a technology company transitioning from a small to a large business. In 2021 Ben started Fed Sherpas and has provided business development and fractional CxO services to clients ranging from startups to the largest defense contractors.
A career Marine and disabled veteran with over 33 years’ service, Mike Fallon, Col (ret), served in infantry, reconnaissance, and intelligence billets. He served in five combat tours from Vietnam to Iraq. Colonel Fallon retired from the Marine Corps’ Office of Science and Innovation which oversaw the Marine Corps’ Research and Development budget. He sat as the representative on the TENCAP Program. After the military, Mike led General Dynamics’ capture efforts for nearly two decades that resulted in $1.87 billion in revenue. He has contributed as a capture lead or consultant to CAC2S, COC, OMFV, LRV, NOTM, DDS-M, MEG FoS and other programs. Mike has expert knowledge of the capture process and many Marine Corps and Army tactical vehicle and C5ISR programs.
