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Media is deeply embedded within life and culture as it forever entertains, teaches, informs, and shapes audiences’ understanding of their lives and the worlds in which they live.
The world itself is represented onto media by capturing ideas, realities and imaginations that are constructed and deconstructed, remixed and reimagined within a ever-evolving world.
Also, the developments in technologies have transformed media at such a rapid pace that interplay between print and broadcast which enabled creative communication opportunities that have reworked notions of key media terms such as, audiences, forms, products, storytelling, influence, institutions and industries.
Media audiences are no longer constrained by physical, social and political boundaries, and nor are they passive consumers of media. Instead, students are critical consumers of media with the goal to critique, analyse and construct culturally-responsive and creative works.
This freedom of art has come at the risk of some oversteps which have catalyzed the governments to regulate consumer agency and control. Thus, students will examine how and why media constructs reflect reality and how audiences engage with, consume, read, create and produce media products.