In this course students will develop the design thinking tools involved in communicating a message through effective design. Conceptual problem solving skills for real world design challenges will be explored, including: brand identity, editorial, packaging, and promotion design. Focus will be on studying and applying an aesthetic knowledge of artwork, typography, and the elements of design to solve conceptual problems and communicate effectively with a specific audience. Numerous areas within the design fields will be explored, such as: the design thinking process, human-centered design and developing an understanding of the web and printing process. Using CC programs, InDesign, Adobe Photoshop, and Adobe Illustrator, this class will be an innovative challenge in creating effective design solutions.