Currently the organization is working to translate their blogs and videos into Spanish in order to better serve the Hispanic demographic. Translating their programs allows viewership to increase in more areas and helps to better serve the low-income Hispanic population. This is also beneficial to younger audiences who may not be as fluent in English, even if they are currently learning the language. This also allows for parental interaction and viewership with their children, who may not know English at all. Even though Bell and Coryell County have a higher population of Caucasian families, the second largest demographic was Hispanic. Offering their services in Spanish would help assist them in their expansion into these two counties and serve more individuals who are facing obesity. The foundation is also partnering with services like the housing authority of Austin, to improve access of their programs to low-income families in order to better serve their other key audience, children from low socioeconomic backgrounds. Finally, their programs are tailored to ensure the families will not be financially burdened by adjusting their food. The snacks that are demonstrated at workshops are designed to be cost effective and compiled of easy to acquire ingredients. This ensures low-income families can find the ingredients at their local stores and it would not place a huge financial burden on them.
While they’re making efforts to translate their videos, their workshops are not being translated which cuts off a potentially beneficial program from their targeted audience. Offering their workshops in Spanish would help improve their aid to the Hispanic populations and aid in their primary goal of expansion and reduction of chronic diseases. During these workshops that would be tailored to Hispanic populations, the snack recipes can be compiled of healthy versions of traditionally Spanish treats. This would help their targeted audience feel more confident about enjoying the snacks they would be trying and allow them to still eat snacks they are more accustomed to eating. It would also help the parents be more open to trying the recipes with their children and interact in the workshops with their children. It would also allow for these families to shop at grocery stores they are more comfortable with, like Mexican markets. Similar to their collaboration with the Housing Authority of Austin, partnership with other facilities that are tailored to low-income support would prove beneficial to their efforts. Partnerships with WIC and SNAP would help families that face food scarcity. They can also utilize these partnerships when creating their snacks to ensure that the components are comprised of ingredients supported by these services.