In recent years, professional runners have developed the same aura as many white-collar workers. Always be professional and do not display anything that doesn't fit the mold of a "professional runner." That is where Beer Mile Media comes in. They are the blue-collar that the sport desperately needs, helping to shed light on the person instead of just the athlete.
Listen to why they believe a disconnect exists between athletes and the public, and why the work they're doing helps to bring popularity to the sport.
https://www.youtube.com/c/BeerMileMedia/featured
https://thebeermile.org/
After my meeting with Chris (bottom) and Adam (top left) I am reinforced that they are anything but unprofessional. It is evident that both guys bring professional communication skills to a platform that is humorous and entertaining. This, along with a deep passion for the sport, has led them to create some of the most entertaining content to release in recent months.
Out of everything I appreciate about Beer Mile Media, their mission to making T&F fun and develop stories has got to be at the top. Watch their interview with professional runners Craig Engels and Eric Jenkins to get an idea of how they employ both of these attributes.