Mini #1 Learning Objectives
The student will be able to:
-Construct a working definition for Digital and Media Literacy
-Develop an understanding of the concepts of visual literacy
-Reflect on various components of visual literacy that affect learners, or end-users
-Locate, analyze and edit a piece of print media to align a media literacy framework(s)
Background & Reading
Before we design, we must understand and make sense of why our design choices are so critical from our context(s), bias, and understandings, and then put our work into context concerning our potential learners, students, clients, etc. Essentially, how is what we do from a written and verbal standpoint affecting our students/co-workers and how they perceive assignments, readings, documents, etc.?
Begin by reading the article via FHSU Tebo Library entitled, Humanizing Digital Literacies: A Road Trip in Search of Wisdom and Insight where Rowsell et al. (2016) touch on various aspects of "literacy" around the world, including how the learning process and visual images (among other things) go hand-in-hand concerning current technologies, student development, and curriculum. Was there anything surprising from this reading that stands out? This may seem like an undeniable relation as an educator, but there are other topics within the reading that are new to our mindset. How do beginning learners connect to the letters, words, and text, and put them into context(s)? In most cases, they begin with images or illustrations. Young learners are decoding and processing before they can even speak and use visual cues around them to start making sense of the world (Woolfolk, 2015). This could almost be put into the same context or discussion concerning marketing tools and their effects on children, plus ourselves as consumers. Below are a few readings to cue you in on different perspectives, concerns, etc., on the market for children. I will discuss my "Golden Arches Effect" in a moment as well...
Side Note Reading: Although a bit dated, there are interesting reads, even from a historical perspective, that have not changed a great deal concerning marketing to children. From a Princeton research article by Calvert (2008) to a Concordia St. Paul article to the up-to-date Federal Trade Commission, there are websites and research concerning the media, product recognition, and marketing to children under the age of 13. I will let you decide where you stand and what you think regarding their research, concerns, etc. These selections broaden your understanding of what's out there and what people are talking about regarding digital and media literacy and marketing.
As educators/designers, we know that visually-geared cue cards, flashcards, and worksheets are a realistic part of learning, especially at various educational levels. However, even within PRE-K education, students are utilizing digital technologies to learn. They may utilize iPads, Chromebooks, Promethean boards, etc., to gain a variety of information, as our readings explain. These tools only navigate the learning context from digital tools, as listed above. Maybe you ponder about their "effectiveness" in the learning process and see some of these tools as possibly getting in the way of the learning process. However, did you also think about constructs, or filters, beyond the digital tools, like the teacher and the other students in the class, and how they might affect a student's overall understanding? Check out an app that utilizes augmented reality for learning, where the teachers print flashcards, then the student uses their device to augment the card (it comes to life) called AR Flashcards.
Please don't misunderstand me. The utilization of traditional literature, flashcards, worksheets, etc., is still very valuable and pragmatic. However, in my opinion (and others), we also need to adjust our learning modalities for students to meet their needs or their modalities of deciphering and making sense of content. Again, this could be knowing that the student needs to physically touch a flashcard and that this modality is best for that student. Regardless of the delivery method, I would argue that the content of our message more than likely needs thought or insight. As McAdams et al. (2014) discuss, this is a universal idea in education as it helps students from various settings, abilities, backgrounds, SES, ages, etc., to start making contextual sense of the content. (Yes, all of this means change for some of us, and it's not always comfortable.) If we adapt for our learners, students, clients, etc., so that they can understand more easily, and it helps us to do our job, why would we not want to dig deep and understand why this is truly important in a digital world, but moreover, the best of our students' individual needs?
Basically, Fry and Fisher (2008), in their book titled Teaching Visual Literacy: Using Comic Books, Graphic Novels, Anime, Cartoons, and more to develop comprehension and thinking skills, state the idea that we need to reach beyond and think in the context of an ever-changing classroom when thinking about universal student needs. This takes into account our frame of mind, where we are considering globalization, cultural aspects, and diversity in our classrooms/schools. As purveyors of content, we need to continue designing materials linked to the class curriculum and thus assist students, as well as accommodate/modify for their learning style, level of learning, understanding of context, and accessibility. As a teacher and designer, you are already doing these things, no? We accommodate for learner differences daily; this is a basic principle of education. It is no secret that more and more is being written about the child's need for a more individualized education, regardless of an IEP. Is this feasible? For most of us, we would respond no. However, most teachers do this regardless of a written document stating a student will receive accommodations - we accommodate, modify, differentiate instruction, and design for accessibility to help all learners succeed.
Now that we have some basis concerning student needs and their individual filters, we think about designing content for our students. It's not that we just change our approach, materials, or strategies for learner differences; it's that we are conscience that even basic media (icons, pictures, graphics, videos, written text, etc.) messages can be construed differently based on the student's filter(s). These filters may not be our filters, so in the end, it comes down to knowing our students and understanding what makes them "tick" to understand how they will process. When we know ourselves and understand our filters and learning needs, we can also understand how one student might be a visual learner in Math but an auditory learner in Music. In some cases, if you are an instructional designer building for a mass of students (who will more than likely not know), you will rely on an industry-approved rubric that covers instructional materials, technology, learner support, accessibility, and usability.
My example: "The Golden Arches" - One of the first icons my daughter knew, but could not verbalize, was McDonald's. This was so evident to me as a parent and her as a child who utilized sign language. I was surprised she didn't have a self-invented "sign" for the arches when she wanted nuggets and a toy! All joking aside, can you think of a universal icon? When you see this icon or image, you don't have to "decode" it, meaning it's just involuntary. Where have you been when you didn't feel quite comfortable knowing the "norm" regarding images and icons? Maybe it's even the use of emojis as communication that has you stumped these days? As an avid traveler, there have been times I honestly can admit I was (and can still be) stumped by street signs, hand gestures, or body language that is different than my cultural norms. Maybe I was weary, or maybe I was not thinking beyond my filters, social contexts, etc. This level of discomfort, as a designer and instructor, makes me realize what my learners must feel when they encounter something new, hence my compassion and passion for good design choices and understanding of "other."
Now, after all of that, if I asked you, "Are you?" what would you respond? Are your students? If you are or are not, how would you know? Hobbs (2011) defined media literacy as “the process of accessing, critically analyzing media messages, and creating messages using media tools. The goal of media literacy is to promote autonomy through the development of analysis, reasoning, communication, and self-expression skills” (para. 2). As an educator and purveyors of appropriate use, we can take courses like this, combine them with theory and our perspectives, our students and their development, and then start building on this idea of understanding how various forms of media affect our course content (written, verbal, auditory, visual, etc.). Can we teach this ability to access credible and pertinent media to our students? Even the youngest ones? Or is this more powerful combined with modeling as well?
Place all your information (write-up, reflection, recreation, etc.) for Steps 1, 2, and 3 below in a Google Doc (I'm flexible on the presentation of your steps). Once complete, place your document in Spaces under Tasks titled Mini Assignment 1. Any write-up or documentation for this assignment and all others in this course must be reported utilizing APA format, including embedded citations and a References page. Here is the APA template you can copy, keep, and use as needed for all five mini-assignments. APA 7 formatting is expected for this course and all other Master's level coursework. MORE DETAILED INSTRUCTIONS ARE FOUND BELOW.
REMEMBER: You must make sure that your document is accessible in Google and is set to "can comment" so that I can get in and comment on your work prior to posting in the Community! This is not the default and must be manually changed for each Google Doc you share/post.
Stepping Through Mini Assignment #1
Step 1 - Access
Locate a media campaign that is primarily dependent on print media*. Remember, the focus for this assignment is visual literacy & images. I can particularly think of a few marketing attempts that just don't/didn't make sense to me right away, really hit home or "do their job," or that seem biased to me. OR
Perhaps, you really love this particular print media and you want to delve into it a bit deeper?
For the Access sections, ask yourself and go beyond:
Who created this media product? If you aren't sure, do some research and find out. The source can be very telling concerning the developer's overall aim or audience.
What do you believe is the general purpose of the media?
What assumptions or beliefs do you believe its creators have that are reflected in the content?
*media - this is a very loose term and any medium is acceptable. A digital ad would be one example.
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HINT: Form three subtitles per the examples below regarding your Google Document and label them based on the areas above (e.g., Part 1: Access). Look over the link to the rubric in the last column and note your need to align with course frameworks/readings, as well as your own credible research/findings and peer interaction(s). Meaning, the three competencies, which are part of Hobbs' framework, are being used to frame your work below, thus you should cite her in your writing regarding this outline/using her outline.
Introduction
Part 1: Access
Part 2: Analyze
Part 3: Recreate
Step 2 - Analyze
Now for the Analyze section of your paper, spend time getting into the nitty-gritty of what's truly going on...maybe it's not rocket science. But begin by asking yourself these questions:
Who is the audience the developer is attempting to target, and why? From whose perspective is the "story" being told?
What is their intended purpose with the ad? Did it work, in your opinion? Why or why not?
How might different audiences interpret the same media?
How do the unique elements and codes of a specific genre affect what we see or read?
How can you expand upon your idea/thoughts and align or validate them in accordance with readings from this course?
Are there additional researching/readings that you can reference(s) to substantiate or support your work/claim(s)/thoughts/insights?
__________________________
HINT: Use my APA 7 Template below to learn the correct formatting. Open my template doc., make a copy, rename it, put it in your MIT813 folder, then use any other tools/sites I supply for you to learn APA 7. I do not expect perfection, but I do expect effort and progress. An effort to learn and correct your next APA document or Mini Assignment. Watch for my feedback on your document and correct it for the next go-around.
Step 3 - RE-create.
Lastly, for the Re-create section, ask yourself, how can you take what you know now and redesign or change the media you selected and analyzed?
Again, this "change" is completely open to your redesign ideas and presentation mode.
Perhaps you make a Screencast-O-Matic and step us through the changes you would make and why you would adjust the media. Perhaps you actually re-create the ad or print media using a program or web tool. There are no limits to your creativity and final product. I want you to have assessed and analyzed based on Steps 1 and 2, but beyond this, you just need a re-design and have a justification for why you felt it needed a "facelift!"
These can be written, spoken, or presented with your redesign or with the Step 1 and 2 questions.
Explain why you felt your media needed to be redesigned.
Start thinking about a list of criteria that might be important for media designers to consider if they had your expertise as an educator. What would be important about the educational context if we were in control of the media? (We can dream, can't we?) Hint: Media Literacy?
How could an assignment or a mindset shift with your students and the use of Hobbs' framework concerning Digital and Media Literacy help your students? Meaning, what if you made them re-create this assignment?
Overall, what was your goal in the redesign or changes as compared with the original?
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Mini #1 Assessment/Points (75 Pts.)
-Google Document (contents and format) in APA 7 format - Total of 40 points
-Use these labels, based on Hobbs framework (Access, Analyze and Re-Create) as your subheadings for your paper/document.
-Locating graphic/re-working graphic/citing graphics/media - 25 points
-Peer Discussion - 10 points
MIT 813 Mini Assignment Rubric is found on the second tab.
NEED APA 7 HELP?
Jones APA 7 Template (literally go to File, Make a Copy and use this tool) -
https://docs.google.com/document/d/1TbDYgVlqN_KWebc61aGcvSq3C2a849KzuFf5QpNUULk/edit?usp=sharing
References
Author, A. A., Author, B. B., & Author, C. C. (Year). Title of article. Title of Periodical, volume number(issue number), pages. https://doi.org/xx.xxx/yyyy (Example of Journal
Article Formatting from Purdue Owl)
Calvert, S. (2008). Children as Consumers: Advertising and Marketing [website]. Muse. https://muse.jhu.edu/article/238866/summary
Frey, N. & Fisher, D. (2008) Teaching Visual Literacy: Using Comic Books, Graphic Novels, Anime, Cartoons, and more to develop comprehension and
thinking skills. ISBN: 978-1-4129-5312-2
How Many Words Is a Picture Worth? Integrating Visual Literacy in Language Learning with Photographs. (2015). ERIC.
http://files.eric.ed.gov/fulltext/EJ1084470.pdf
Hobbs, R. (2011). Digital and Media Literacy: Connecting Culture and Classroom. ISBN: 978-1-4129-8158-3
Lastname, F. M. (Year, Month Date). Title of page. Site name. URL (Example of Electronic Source Formatting from Purdue Owl)
Woolfolk, A. (2016). Educational Psychology enhanced Pearson etext with video analysis tool access card. New York, NY: Prentice-Hall