Staying Relevant in the Age of AI
AI and new tech are transforming business faster than ever. Routine tasks are increasingly handled by machines. But what machines can’t easily replace are the uniquely human skills: strategic thinking, leadership, creativity, complex problem-solving.
At MiD, we help business leaders integrate AI into strategy and operations — while building the human competencies that keep them ahead. Because in a world run by algorithms, it's people with sharp judgment and adaptability who make the difference.
Let us help you focus on what only you can do.
MiD is a business consultancy in Singapore, started by Asger Daugbjerg. With more than 35 years of experience Asger is skilled to help clients navigate in a VUCA world of Vulnerability, Uncertainty, Complexity and Ambiguity. His mission is to turn risks and challenges into new business opportunities.
MiD's focus areas are: Business Strategy, Marketing, Innovation, Storytelling and Business Culture. As well as workshops.
MiD obviously doesn't know - that is if we haven't done business together before. But chances are that you are running/being responsible for a department or an organisation. You are busy, and sometimes both too busy and too tied up in day-to-day activities. So you have difficulties finding the time to critically look at your own business. You need someone who can both help you, challenge you and assist to navigate your business to the next success.
MiD can help you - by asking the difficult questions and developing new ideas.
MiD Pte. Ltd. was started in 2016. Actually not entirely true as MiD originally was incorporated as a company in Denmark one year earlier. But when Asger moved to Singapore, he delisted the company in Denmark and then established a Private Limited company in Singapore instead.
The client list includes private companies, government agencies, education institutions and start-ups. MiD's focus areas are: Business Strategy, Digital Marketing, Innovation, Storytelling and Business Culture. As well as workshops.
With more than 35 years of experience Asger is skilled to help clients navigate in a VUCA world of Vulnerability, Uncertainty, Complexity and Ambiguity. His mission is to turn risks and challenges into new business opportunities.
18 Aug 2025: I am currently developing an online program for business professionals : Which are the critical skills you need to navigate in the AI Economy? And how do you master these skills. If you want to know more pls reach out.
30 July 2025: First 'Quick Truth' video out - check it on YouTube https://youtu.be/idAGzVdByhA or here on MiD website. This is the first in a series of short 'Quick Truth' videos.
08 July 2025: Last week I had the opportunity to present MiD at an event at the National Gallery here in Singapore - organised by DBS Bank. I spoke about expanding my portfolio with AI business consulting - driven by my deep dive into Emergihng Technologoes and GenAI in my DBA program at Golden Gate University.
20 June 2025: On 18-19 June I attended the 2-day Super AI conference at Marina Bay Sands Exhibition Centre here in Singapore. I will write an article on my impressions and what I learned. A very interesting range of presentations by experts and practitioners of AI around the world - in small/big companies as well as in government agencies.
16 May 2025: I am well into the first module of my DBA degree program. This coming week we will start the 3rd module (of 7) on AI Project Design & Execution. Exciting. And I sincerely hope that I will get the opportunity to translate all the new knowledge into business value and new opportunities for my clients.
18 April 2025: Listen to my latest episode of my podcast 'Keep Playing'. This time about legendary Formula One driver Niki Lauda. In this episode I dive into the extraordinary story of one very special Formula One driver whose resilience, precision, and leadership transformed both motorsport and business thinking. Listen here: https://www.buzzsprout.com/2006788/episodes/16988036
14 April 2025: Q12025 was a a good start to the year for MiD. Sales on budget, new client on board, client feedback excellent and new exciting projects in the pipeline. Looking forward to keeping up the momentum in Q2.
01 April 2025: Two out of four: I have done two 'Top 10 Skills for the Future' presentations together with New Zealand Chamber of Commerce in Singapore - Leadership and Critical Thinking. Next week it will be Innovation, and then Complex Problem Solving end of April.
25 March 2025: I have spending quite some time on self-learning Microsoft Power BI to become better at managing data visualisation. I want to continiously become better at servicing my clients in as many ways as I can.
07 March 2025: So yesterday I participated in the panel discussion with the Chinese University Hong Kong and a group of professors in Singapore. A great discussion and some tough and interesting questions from the MBA students.
27 Feb 2025: I have been invited to join as a panellist on March 6 in a discussion about Leadership in a globalised world. Thanks to Tembusutech Singapore and Hong Kong University for the invitation.
13 Feb 2025: Read my latest LinkedIn article 'Germany’s Digital Nightmare: Cash, Fax Machines, and a Race Against Time'. The link is here: https://www.linkedin.com/pulse/germanys-digital-nightmare-cash-fax-machines-race-time-daugbjerg-sxyic/?trackingId=X7SERvUzQMuJMhAzpBunaw%3D%3D
12 Feb 2025: I have received my Golden Gate University student card. See here: https://www.linkedin.com/in/asgerdaugbjerg/
04 Feb 2025: I have started teaching agriculture and farming students in Business Economics. This is my second batch with VG (vghf.dk), and I love every second. The students are all highly motivated, and as many of them plan to take over/start their own farm they have more than a general interest in how to manage the business and financial side of running a farm.
15 Jan 2025: My latest LinkedIn article: https://www.linkedin.com/pulse/fall-west-how-china-redefining-global-industry-asger-daugbjerg-nyerf
14 Jan 2025: Welcome to new client: New Zealand Chamber of Commerce. I will be doing a series of presentations on 'Top Skills for 2025' for NZCC members in the spring.
02 Jan 2025: Happy New Year to all of my clients, partners, suppliers and freinds of MiD. I look forward to engaing with you all in 2025, and help my clients do a great job.
20 Dec 2024: My final LinkedIn article this year called 'Throwing spaghetti at the wall to see what sticks' highlights an agile business strategy: testing multiple ideas ("throwing spaghetti at the wall") to see what works, focusing on client excellence, adaptability, and innovation in a fast-changing business world. Here is the link: https://www.linkedin.com/pulse/my-business-strategy-throwing-spaghetti-wall-seeing-what-daugbjerg-k8mmc/
26 Nov 2024: I am currently finalising my latest 'Keep Playing' podcast episode. In Episode 24 I will discuss American gymnast Simone Biles. Her resilience, innovation, and leadership offer powerful takeaways for business, including prioritizing well-being, embracing flexibility, and leading with authenticity. Episode 24 will be out on all leading podcast platforms this week.
08 Nov 2024: Greetings from Miami. Just completed a four-day Leadership workshop for a client. Focus on building leadership competences and ability to tackle challenging situations. Client rated the workshop value 9,41 on 1-10 scale.
10 Oct 2024: Visiting TechWeek, Marina Bay Sands Expo. A huge technology event for business in Asia. You definitely get the impression that the world stands on the brink of a tech revolution - however, the event seemed to be more focused on the tech side itself, rather than the business opportunities or disruptive impact on human kind.
26 Sep 2024: I often talk about 'Resilience' - the ability to bounce back when you run into problems. Now, a few days ago I had the chance to practice what I preach. During a video conference with a client I sunddenly lost sound - or rather none of the other participants could hear a word of what I said. I was about to panic, and despite what I did to rectify the problem, nothing worked. So the meeting was not ideal to put it mildly. But as I could hear everybody else, I followed up with a written document with my reflections and key takeaways. So at least instead of despairing I did what I could under the circumstances.
10 Sep 2024: Have a listen to the latest episode of 'Keep Playing' - the podcast about what business professionals can learn from the world of sports. This episoe is about Ayrton Senna, arguably the greatest Formula One driver of all times. His relentless pursuit of excellence is an inspiration to all business professionals. https://www.buzzsprout.com/2006788/15719174
05 Sep 2024: I have received an Offer Letter from Golden Gate University in San Francisco to join their Doctor of Business Administration (DBA) progrm starting this December. The DBA is a three-year program focusing on Emerging Technologies and Generative AI.
19 Aug 2024: Puisque j'ai réussi l'examen DELF B2, je propose mes services en français. J'ai un diplôme officiel pour pouvoir parler français à un niveau compétent. Alors contactez-moi. Je suis prêt.
(translation: Because I passed my French exam called DELF B2, I now offer my business services to potential French clients. I have an official diploma acknowledging that I speak French at a high level. So please contact me. I am ready).
12 Aug 2024: New book on my reading list: 'Supercommunicators' by Charles Duhigg - How to Unlock the Secret Language of Connection.
05 Aug 2024: I did a 2-day program last week on Generative AI for business leaders at NUS-ISS (https://www.iss.nus.edu.sg/). I invest considerable resources in upgrading my skills in Emerging technologies, and specifically Generative AI.
29 July 2024: The latest episode of my business podcast 'Keep Playing'. This episode is about Usain Bolt, and what business professionals can leaern from the world's fastest man. Have a listen here: https://www.buzzsprout.com/2006788/15490672
15 July 2024: Read my latest business article on LinkedIn: https://www.linkedin.com/pulse/porters-competitive-strategy-real-life-learnings-from-asger-daugbjerg-gflwc
08 July 2024: Clearly I have not been too good at updating lately - certainly not on a daily/weekly basis. Only excuse: too busy servicing clients and planning for a busy autumn. And here in July time for a break - summer holiday.
03 June 2024: Just back from a 3-week business trip to Europe, meeting with clients in Denmark, Norway and Spain. A great series of meeting with key people. Thank you to all my clients for entrusting MiD with your business.
17 May 2024: While in Norway - celebrating Constitution Day with the Norwegians here in Bergen - I look back at a 4-day client workshop with great satisfaction. Client participants rated the workshop at 9.08 on a 1-10 scale (10=great value). All rated 8, 9 or 10 - nobody rated below 8. What an achievement.
08 May 2024: This weekend I start a three week business trip to Europe - three weeks packed with client meetings. But I do have a few open slots while in Copenhagen 22-24 May. Do reach out if you want to meet. Perhaps I can help your business as well.
25 April 2024: MiD Q1 revenue result was below budget. However, forecast for Q2 looks very promising. So, when we reach July MiD should be able to look back on the 1st half of 2024 with complete satisfaction. The joy of running a project-based company! Some months are challenging, others deliver great results. You never really know. But as long as it all levels out on a running 6 or 12-month period I am happy.
11 April 2024: New client just arrived - Viborg Gymnasium (high school). Happy to announce that I have been hired to teach Finance and Business Economics.
04 April 2024: Episode 20 of my podcast is just out on all streaming platforms, including Apple podcast. This time about what business professionals can learn from American swimmer Michael Phelps.
07 March 2024: New 'Keep Playing' podcast episode will be out next week. Stay tuned. Same with my next LinkedIn article - also out next week. Never a dull moment.
27 Feb 2024: I have started an online leadership roll play with a client. We play different leadership situations and challenges. Challenges which are all made up, but which could be real. If you want to know more about this program, please contact me. I will be happy to tell you more. Perhaps this is a roll play you would like to play in your company?
13 Feb 2024: All next week I will be conducting a Leadership training program for a global client. The workshop will take place in The Netherlands. I am so much looking forward to.
09 Feb 2024: Yesterday I did a 1-hour presentation to 15 business professionals at DABS morning event at Saxo Capital Markets. A presentation on what indeed business professionals can learn from athletes and the world of sports. Great feedback. Next presentation in March - more to follow.
25 Jan 2024: New episode of my business podcast 'Keep Playing' is out. Have a listen here: https://www.buzzsprout.com/2006788/14374588
23 Jan 2024: The new year has started with a load of new projects. With existing clients and two new clients as well. I look forward to tell you all more soon.
26 Dec 2023: New clients and new projects all helped MiD to grow by close to 20% this year. 2023 has been a great year, and I am full of trust in 2024 - full speed already from week 1. Happy New Year to you all!
20 Nov 2023: I have developed a new leadership training program for new leaders - leaders with little or none experience. It's called 'Leadership Academy' and is a 3-day on-site program. Reach out if you want to hear more.
07 Nov 2023: I am visiting client in Denmark and Sweden early Dec. But I have some time slots for unplanned meetings. So if you want to meet to discuss a business matter, do reach out.
20 Oct 2023: I have developed a new 3-day Leadership Academy program. If you want to hear more, contact me and I will gladly send you the program agenda - then you have all the details about the content. The objective behind the Leadership Academy is to help prepare leaders to become better leaders - because 'Leadership' is a discipline all leaders need to prepare for - nobody is a born leader.
03 Oct 2023: Just into the final quarter of 2023 and happy to see from the September actuals that MiD is 10% ahead of revenue budget YTD. Thanks to all my clients and all their support and trust. Couldn't have done it without their firm support.
06 Sep 2023: Preparing for the next Business Lab program for Dania Academy. I will be the lead lecturer when the students start this program on entrepreneurship later this month. I am very much looking forward to meeting all the students on 25 Sep.
23 Aug 2023: Spending quite an amount of time on Prompt Engineering and Generative AI - to be able to better help my clients as well as my own business.
08 Aug 2023: You should read the Gallup report 'State of the Global Workplace'. One of the key observations is that most people are not engaged in their work (some are actually actively disengaged). This leads not only to unhappy employees, but also to significant loss of productivity. They key answer to address this critical issue is to build a stronger workplace culture and better leaders. If you want to know more, do reach out. I have read the entire report and I joined two Gallup seminars on the findings.
24 July 2023: Latest episode of my business podcast "keep Playing' is just out. Listen to how Italy lost to South Korea in the 2002 World Cup - and why this was such a surprise - and what business people can learn fromt this.
10 July 2023: I have been hired by Marcus Evans to be the trainer for a 2-day online training program on Scenario Analysis & Risk Management in Sep. Read more and sign up here: https://www.marcusevans.com/professionaltraining/scenario-analysis
26 June 2023: I am 'featured' in Prof. Jobber & Ellis-Chadwick's classic marketing book 'Principles & Practice of Marketing'. I have written a case story presented in the chapter 'Marketing Strategy and Planning'. Go buy the book and then turn to page 713 to read the case story about chocolatier Anthon Berg's entrance into the Asian market.
19 June 2023: Time to update - but extensive travelling has 'prevented' me from sharing news. Anyway, greetings from Dubai after two successful weeks full of business meetings in Denmark. But always time for new endeavours - so do reach out if perhaps I can help your business as well.
31 May 2023: The 10th edition of 'Principles and Practice of Marketing' by Jobber and Ellis-Chadwick is just out. I am happy to say this marketing classic book includes a case story I wrote about a Danish chocolate brand and its entrance into the Asian amrket.
22 May 2023: I have just published my latest podcast episode in 'Keep Playing'. This time about football club Sundderland AFC, and its then CEO Martin Bain. A n episode about leadership resilience. Listen on Apple, Google, Spotify or Amazon.
17 May 2023: I will be in Denmark for business meeting in June (4-18 June). If you would like to meet to discuss any business challenges where I might help I am sure I can find an empty slot in my calendar😁 Please just reach out!
12 May 2023: Just back from client workshop in Dhaka, Bangladesh. I facilitated a 3-day Asia strategy session with 80 people from all over Asia Pacific. What a priviledge and what an experience.
25 April 2023: For the next two full days I am doing a leadership workshop here in Singapore. Two days full of strategy, innovation, skills, marketing and growth discussions. Excited!
18 April 2023: Check my latest podcast episode in 'Keep Playing'. This time about tennis player Andre Agassi. You can listen on Apple, Google, Amazon and Buzzsprout.
13 April 2023: I have been invited to lead a three day workshop for a Dutch client next month. Client is doing its annual strategy meeting with staff from all over the globe. I am very honoured to have been asked to lead this workshop.
28 March 2023: Planning a full week of business meetings in Dubai early April. It's been a while since the last time I was there. Looking forward to visit again.
13 March 2023: Wharton Global Forum was a huge success, and I learned so much. And I met 30-40 new people from all over the world - expanding my global network. Already considering attending the 2024 Global Forum in Sao Paulo.
01 March 2023: I have signed up for a two day conference in Singapore on 10-11 March: Wharton Global Forum - annual conference by Wharton Business School and this year in Singapore. More to follow on this site after the conference.
15 Feb 2023: I am getting ready for full day workshop with client on teamworks and leadership.
02 Feb 2023: I will be doing a presentation on 'Talent acquisition reinvented' to Danish Business Association in Singapore on March 2. Read more and sign up here: https://www.dabs-singapore.com/new-events/hzn5mcwe8behnt6-dhe27-hfjjs-cdey4-5pkp9
25 Jan 2023: Just completed Google Project Management Program - after investing approx. 250 hours since Aug 2022. Kudos to me!
13 Jan 2023: New episode of my podcast 'Keep Playing' out. You will find this 10the episode on the most popular podcast plaforms, including Apple Podcast, Google Podcast and Spotity. Happy listening.
06 Jan 2023: Happy New Year! Thanks to all my clients and business partners for making 2022 a great and successful year for MiD. I truly appreciate your support and trust.
21 Dec 2022: MiD is closed next week - the week between Christmas and New Year. Back in action on 2 Jan, 2023. ready to face a hopefully great new exciting year.
08 Dec 2022: Greetings from Copenhagen, Denmark. On a two weeks business trip - meeting with clients and prospects. Happy to say that 2023 forecast already looks very promising.
18 Nov 2022: Feedback from client workshop on team building last week: 90% agree that ‘This was a great workshop’, 80% agree that ‘After this workshop I feel that I am better prepared to build a strong team work spirit at work' and 100% agreed that the instructor (=me😊) did a great job. What's not to like???
10 Nov 2022: Full program in Denmark for my upcoming business trip two weeks from now. Great to get the chance to meet my Nordic clients again.
01 Nov 2022: I have just uploaded episode 7 of my podcast 'Keep Playing'. This time about Croatia playing the US in the 1992 Summer Olympics Men's Basketball final. Croatia lost, but still deserves the credit because of the clever strategy they implemented. Listen to 'Keep Playing' to learn why.
28 Oct 2022: Just back from Manila - great 'Critical Skills for the Future' presentation for Nordic Chamber. Very well received. Thanks to all participants for a great discussion.
18 Oct 2022: Visiting Denmark on a business trip from 28 Nov - 11 Dec. Happy to meet up with any new prospects - if you are interested in hearing more about what MiD can offer.
10 Oct 2022: New client! Happy to announce that MiD has been asked to write a case story for McGraw-Hill book on Marketing.
03 Oct 2022: New episode in my business podcast 'Keep Playing' out now. Listen to why the fastest female runner ever Florence Griffith Joyner - better known as FloJo - was not only fast - but also a brand like no other brands.
21 Sep 2022: Presentation for NordCham in Manila on 'Critical Skills for the Future' on 25 Sep. Looking forward to!
06 Sep 2022: Now started teaching Macroeconomics and Finance online. Quite a challenge - but also great fun.
25 Aug 2022: Arranging a 2-day team building workshop with a client in Oct.
12 Aug 2022: I have started doing the Google Project Management: Professional Certificate course.
01 Aug 2022: Looking into a very busy month of August. Projects piling up. Wonderful.
11 July 2022: MiD is here all summer! No summer holiday break during July and August. So just reach out.
01 July 2022: Imagine that Tour de France starts in Copenhagen today. First time ever, that the world's biggest bicycle race starts in Denmark. The next three days three stages in Denmark - I will be following from 10000 km away!
27 June 2022: MiD closed its latest Financial year on 30 April - happy to announce a 35% increase in sales vs FY 2020/2021. And this year looks promising as well. Thanks to all clients for making this possible. The future looks bright.
17 June 2022: Had the honour of meeting the Singapore Ambassador to Denmark Ms. Tan Poh Hong for a guided tour in Denmark on 6 June 2022. You can read more on my LinkedIn profile.
03 June 2022: Currently on business trip in Denmark and Sweden - but still contactable. Email og WhatsApp me.
23 May 2022: Working on my new Business Podcast - will be launched on 1 July. Working title: Navigating the Future.
12 May 2022: My new book 'Vantage Point' will hit the shelves on 27 May. I will tell you more on that date.
05 May 2022: I will be visiting clients in Denmark and Sweden from end of May until 12 June. If you are around and would like to meet to talk about how MiD might help your company do better, let me know - happy to meet for a coffee.
28 April 2022: Teaching 'Sales' this week for one of my clients. Key insight: Before discussing Sales please understand the difference between 'Order taking' and ' Sales'. The first is passive and requires very little,. And it is very different from 'Sales' which requires a deliberate effort - often stepping out of your comfort zone. Something not very many people dare do. Sales people are the heroes.
19 April 2022: MiD now offers you a free mapping on your organisation's current innovation competencies. Our tool 'Innometer' helps you better understand innovation strengths and weaknesses - which will help you pinpoint where to focus when building and strengthening your innovation strategy.
14 April 2022: Next week we will launch an Innovation tool called 'Innometer'. Here you can measure your company's innovation capabilities in a sample format - and receive a result report back for free within just 3 days from your own submission.
07 April 2022: Two new clients onboarded! More to follow in a separate press release under 'News' next week.
30 March 2022: Happy to announce that I have now completed 'Professional Certification in Google Analytics'.
25 March 2022: One of my favourite quotes comes from Henry Ford: 'Whether you think you can, or you think you can't you are right'.
18 March 2022: Normally I never voice any political opinions on my business website. But times are not normal. Neither is Russian President Putin. All my thoughts, support and best wishes to Ukraine. You are my hero. I hope and pray you win this war.
11 March 2022: FYI: Office closed on 28-29 March - participating in a 2-day course on Google Analytics.
03 March 2022: Working hard on my first business book 'Vantage Point'. 'Vantage Point' will be published in May 2022. Send me a pm if you want to know more or order a copy.
23 Feb 2022: New client: Formulate AB from Sweden. Formulate supplies AI supported analytics for the retail industry globally. MiD will work with Formulate in Asia, and primarily in Singapore. Many thanks to Formulate for your trust and support.
15 Feb 2022: Just did another client presentation on Zoom. This time on Public Speaking Principles. Let me know if your company wants to know more on how to become a more confident public speaker. If so, give me a call.
10 Feb 2022: Congratulations to Aileen Gu on winning Gold in Freestyle Skiing at the Beijing 2022 Winter Olympics. Still, I would be careful as a sponsor using Ms. Gu. She can easily be caught up in politics, and if she - deliberately or not - takes a side (US or China), the sponsors can quickly find themselves in deep water. Is the risk worth it?
01 Feb 2022: Happy Chinese New Year to all. Gong Xi Fa Cai! Welcome to the Year of the Tiger!
Examples of videos I have done:
1st one video recording of reception area - while waiting for a client meeting. Awesome 'live' wall behind reception desk.
2nd video - me talking about Dania Academy Business Lab educational program (I co-created the program and I am lecturing as well).
A more than 15 years old TEDx presentation by Simon Sinek - and still one of my favourite videos: 'Start with why -- how great leaders inspire action'.
Quote: 'Very few organisations know why they do what they do' and 'People don't buy what you do, they buy why you do it.'