Laurie Frias
Director of Marketing-Southwest Region
The Jack of All Trades
The Jack of All Trades
Hailing from France, Laurie Frias completed her Bachelor's Degree in International Business in 2012. She then moved to Sydney, Australia where she worked as a Brand and Communications Manager in the high fashion industry.
In 2013 Laurie returned to France where she earned her Master of Marketing and Communications while working full-time as a Marketing Manager, specializing in new product launches for Givenchy and Chanel.
Having worked in her family business of real estate development in Paris and understanding the importance and impact of effective marketing and branding, Laurie moved to Dallas in 2014 and joined Lincoln where she could pursue her passion of multi-family development and marketing.
Laurie oversees the marketing department for the Southwest region and supervises a team of 5 regional marketing directors and has worked on over 60 new construction lease up properties in Texas, Colorado, and Arizona. She has a keen understanding of Class A+ luxury brand development and execution as well as social media, SEO/SEM/SMM and private label creation.
In her down time, Laurie loves spending time with her husband, Jean, and pup, Dallas. She can quote every episode of Little House on the Prairie and enjoys watching reality TV while munching on junk food. Put her on an island with only one thing, and it would be cheese.
Competition | Strategic | Futuristic | Significant | Focus
The Innovator
Morgan is a graduate of Columbia College Chicago, where she received her Bachelor's Degree in Journalism and Public Relations while interning for Chanel.
She started her multifamily career as a Sales and Marketing Associate for Bozzuto Management Company. During her tenure, Morgan was quickly promoted to Assistant Property Manager after eight months. From there, she went on to manage one of the highest price per square foot residential and condo buildings in Chicago. Her continual commitment to resident satisfaction allowed her to be awarded Rookie Property Professional of the Year, as well as One Bedroom/One Den Model over $30,000 from the Chicagoland Apartment Association (CAA)
In 2018, Morgan found her way back home to Dallas where she took a position as an Assistant Marketing and Property Manager of a lease up for Brookfield Properties. After just six short months, Morgan was awarded Assistant Manager of the Year.
In 2019, Morgan joined Lincoln Property Company as the Marketing Director for Jay Parmelee's portfolio. Through her 6 years of multifamily management, she has developed an unique skill set of creativity, brand development and client relations.
When Morgan is not busy hustling, you can find her training for her next half marathon on The Katy Trail, knitting baby blankets for Children's Hospital or pretending to be a Sommelier. She is also a member of the Jubilee Society with Bryan's House. She cohabitates with her three-legged fur baby, Ellie, and 18 year-old grumpy cat, Patch.
Achiever | Positivity | Responsibility | Arranger | Input
The O.G.
Debbie Jones has 25 + years with Lincoln Property Company. She currently oversees 32 properties in the Dallas/Fort Worth and Tulsa area.
She is responsible for the stability of leasing and maintaining high occupancy for all assets.
Her specialties include brand marketing, social media presence and management, team leadership, client engagement, training and development. Debbie coordinates employee events for motivation and recognition for the on-site employees.
Debbie loves hanging out with family, going to the lake, eating healthy and shopping. The Real Housewives or Food Network are her go-to tv shows. If you take a ride in her car, you'll find yourself listening to R&B music and sports radio. Go Cowboys!
Learner | Relator | Positivity | Restorative | Achiever
The Creative
Allayna started her career as a Leasing and Marketing Professional with Wood Residential in 2015. She was then promoted in 2016 to Assistant Property Director. She quickly captured the attention of Lincoln Property Company where she was an Assistant Manager for over a year, before being promoted to Assistant Manager of a new lease up property in Dallas, TX. Her marketing skills were a key factor in the record-breaking success of this new property.
Her passion for connecting with people and creativity have propelled her to want to focus on successful marketing events and campaigns at her assigned properties. This quickly led to a desire to focus on marketing full time, and to be able to share her impactful marketing ideas with other properties.
You can catch Allayna binge watching The Office or all of the Harry Potter movies with her husband Jimmy and her furbaby Baxter. She loves to sing and paint, especially together. And her favorite item to collect is owls, hoot hoot!
Positivity | Achiever | Input | Responsibility | Adaptability
The Trendsetter
Laura is a graduate of Texas Christian University, where she received her Bachelor’s Degree in Political Science and International Relations. A lifetime native to the city of Dallas, Laura was eager to return to Dallas and pursue a career in the real estate industry.
Immediately following her graduation in 2013, she worked at JLB Partners, where she was the Leasing and Marketing Director. Her primary professional experience has been demonstrated during the lease up phase of top of the market apartments, specifically luxury high-rises.
In 2016, Laura joined Wood Residential, where she served as both Assistant Manager and Marketing Strategist. Laura joined Lincoln Property Company in the role of Marketing Specialist. During her seven years in property management, she has developed a multifaceted leasing, administrative and marketing skill set.
Marketing Specialist by day, undercover FBI agent by night. Laura loves all things true crime, much to the dismay of her husband. When she isn't busy solving cold cases online, she enjoys spending time with her husband and dog, Walter.
Relator | Responsibility | Positivity | Futuristic | Individualization