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Case study requirements
Case study requirements
Candidates must study the global spatial organisation and operation of one TNC.
Fancy a Coke?
Fancy a Coke?
Can you afford to drink coke?
How much does it cost to buy a 0.33ml bottle of coke?
How long would it take you to earn that money?
In Pakistan, a bottle costs approximately $0.30. This compares to a minimum wage of approximately $0.62 per hour (2019).
Use the links below to compare the real price of Coke in different countries.
Marketing Strategies
Marketing Strategies
Coca-Cola launched its first global marketing campaign in 2016 its ‘One Brand’ strategy global with the introduction of the new ‘Taste the Feeling’ strapline.
What is the purpose of this advert?
Do you think it is effective?
Coca Cola has been synonymous with sporting events and is a sponsor of both Fifa and the Football World Cup.
Can you explain why Coca-Cola considers this association to be a benefit to the company?
Research Task
Research Task
1. What is meant by a ‘ONE Brand Strategy’? What might the advantages be of such a strategy?
2. Coca-cola launched 10 TV ads in 2016. What was their aim?
3. Why do you think Australian singer, Sewell, was asked to pen a song for the new campaign?
4. Research and then outline the role of GIFs and social media in the ‘taste the feeling’ campaign.
5. Why are Coca-Cola are trying to link their products to intimate/special social situations?
6. How was Coca-Cola's campaign inspired by Disney?
7. How important is Global marketing in promoting Coca-Cola?
Can you explain the impacts/effects of each of the following on Coca-Cola's operations?
This level of integrated understanding is the hallmark of an A* student
Can you explain the impacts/effects of each of the following on Coca-Cola's operations?
This level of integrated understanding is the hallmark of an A* student
Foreign direct investment (FDI)
New International division of labour (NIDL).
Factors affecting the growth and spatial structure of Coca-cola
Factors in the emergence and growth of newly industrialised countries (NICs) and how this relates to Coca-cola's operations.
Changes in the location of Coca-cola's economic activity (e.g. outsourcing of manufacturing and offshoring of services) and the nature, causes and impacts of such cahnges on stakeholders.
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