Brad Eaton

Professional, Educated, Experienced and Challenges the Status Quo

Bradford C. Eaton

Director, Lifestyle Works Clinic

Education and Certifications

BS Southern Illinois University

Ed. M Boston University

MBA Quinnipiac University

9 Years service to our country (US Navy)

Precision Nutrition L1 Certified

Primal Health Coach Certified

StrongFirst SFG 1 Certified (Kettlebells)

USA Weightlifting, Sport Performance and Club Coach

Functional Movement Screen, L1 Certified


I don't bring you more of the same approaches that haven't worked. I bring you leading edge nutrition and fitness approaches adding in sprinkles of technology or what ever is needed to help you get to where you want to be.

A quick story - A short while ago, I attended a strength and conditioning conference. The director of the university's strength and conditioning program explained how his program is run. He has strength and conditioning students develop and implement programs for the university athletic teams. So you might be thinking "Brad, I'm not into strength and conditioning, just getting healthier and maybe better body composition". Well here is the relevant point. His students were not allowed to use the programs they developed until they had explained to the director what objective (change in athletic performance) they intended and could then explain how physiologically the techniques they were going to use would bring about the change in athletic performance.

Point: you should expect any Lifestyle Coach, or anyone recommending an approach to your nutrition and fitness, to be able to explain how at a physiological level how their approach will bring about the desired change in health and body composition. It would not be unusual to ask for references supporting their explanation. If they can't, how can you be sure of the technique(s). You can always go for simple, but remember, "if it was simple, there would not be a weight/health problem right now."

My point in sharing this next personal story and forgetting about being conservative in what I present to you is that I too have met similar challenges as many of you, and I have come out on the better side. I don't think you would have nearly the appreciation for what I do in the absence of my candor.

2001.

Not a very good Lifestyle. Highly career oriented, no health or fitness orientation. Approximately 130 lbs - "emaciated". Dunkin Donuts coffee, cream and sugar, and an old fashioned doughnut for breakfast. Chinese takeout for lunch, snickers bar around dinner time to hold me over until I got home from work around 7-8pm. Sometimes two double quarter pounders with a large fry and a coke if I couldn't wait until I got home. What do you think?

Well the turning point was this year when I was diagnosed with Celiac Disease (an allergy to wheat and gluten). If you don't know, it affects the intestinal villi whose role is to absorb nutrients. Basically, the disease was starving me of nutrients. Lack of nutrients can have devastating side affects.

Celiac is an auto-immune disease. Many believe that auto-immune diseases begin from leaky gut, which allows substances into the bloodstream that shouldn't be there. The body's immune system then attacks resulting in inflammation. Things only get worse from here, but that is for another discussion. A person may be predisposed to a genetic trait such as this, but it can go inactivated. Stress, toxins, poor nutrition and other environmental factors can activate conditions like this.

2013.

This photo is from a first Masters age group bodybuilding competition - I was 52 years old and placed 3rd.

Between 2001 and 2013, I gained 50 lb of muscle. I also gained a significant amount of excess body fat in the beginning. In preparation for contest, I lost the 30lb of body fat with no loss in lean mass (muscle).

I was fortunate to be sponsored by one of the best nutritional supplement companies in the industry between 2012 and 2013.

You might think that putting on size is easier than loosing body fat. It is not. In fact, in my opinion it is more difficult.

This change required significant modifications to the foods I ate, exercise, sleep and general health. I learned a lot on this journey on all aspects of body composition including gaining lean body mass and loosing body fat.

2017

Where as in the prior 13 years I exercised in a fitness center at least 4-5 days a week for 1.5 to 2 hours, I have not stepped foot in a fitness center in over a year. I don't say this to suggest not to exercise. I say this to make the point that:

"body composition is 80% nutrition, 10% exercise and 10% sleep."

Now, before I'm attacked by numerous fitness experts, there are exceptions to the above when considering sports and athletic objectives.

P.S. ... I have kept active walking, and I use kettlebells for strength and mobility - Olympic lifting soon.

What is my philosophy? Your body composition is a symptom of your health. Your health is a result of your lifestyle. These things are inseparable. We are only just now learning the benefit of how our ancestors lived and the effect of our environment on our well being.

Ask me sometime about "epigenetics".