Running a small business in government contracting with a small team or as a solo founder can be overwhelming. Between regulations, compliance requirements, business development, proposals, and contract delivery, it’s easy to feel stretched thin.
This page is a curated collection of books, tools, and systems I personally use, teach from, or recommend to help small businesses build capability, improve decision-making, and grow sustainably in the government marketplace.
If you’re looking for practical, affordable ways to strengthen your GovCon foundation, start here.
Start with the books based on where you are in your GovCon journey
Use these resources to build knowledge before investing in advanced services
Revisit this page as your business grows; your needs will change
This is not an exhaustive list.
It’s a filtered one.
These books help you understand how the federal marketplace works and what it means to be procurement-ready.
Insider’s Guide to Winning Government Contracts
Joshua Frank
A foundational guide that walks through the federal contracting landscape, terminology, and early strategy decisions.
Choose your format:
Kindle: Amazon Insider’s Guide to Winning Government Contracts Kindle
Paperback: Amazon Insider’s Guide to Winning Government Contracts Paperback
I’m New to Government Contracting: Where Should I Start?
Michael Lejeune
A practical starting point for understanding procurement readiness, teaming, and how small businesses actually win work in GovCon.
Choose your format:
Kindle: Amazon I’m New to Government Contracting: Where Should I Start?
Paperback: Amazon I’m New to Government Contracting: Where Should I Start?
These books focus on building a repeatable, disciplined approach to finding and winning opportunities.
Business Development
Sherran S. Spurlock
This is the first book I recommend for developing a structured business development plan for professional services firms. It includes clear examples and practical guidance and is a cornerstone resource used in the Subcontractors Academy.
Choose your format:
Kindle: Amazon Business Development Kindle
Paperback: Amazon Business Development Paperback
The Government Sales Manual
Joshua Frank
A comprehensive guide to selling to government agencies. This book is frequently referenced in our training and coaching programs to help small businesses understand the full government sales lifecycle.
Paperback: Amazon The Government Sales Manual Paperback
Everything Data Analytics: A Beginner’s Guide to Data Literacy
Elizabeth Clarke
A beginner-friendly introduction to data analytics and data literacy, focused on understanding the processes that turn raw data into meaningful insights. This book is especially valuable for GovCon professionals working with tools such as SAM.gov, USAspending.gov, FPDS.gov, spreadsheets, and dashboards.
Choose your format:
Audible: Amazon_EverythingDataAnalytics_Audible
Kindle: Amazon_EverythingDataAnalytics_Kindle
Paperback: Amazon_EverythingDataAnalytics_Paperback
Hardcover: Amazon_EverythingDataAnalytics_Hardcover
These books help you sharpen execution, improve proposal quality, and compete more effectively.
Powerful Proposals
Terry R. Bacon & David G. Pugh
A must-read for learning how to write compelling proposals that stand out even when competing against stronger incumbents.
Choose your format:
Kindle: Amazon Powerful Proposals Kindle
Paperback: Amazon Powerful Proposals Paperback
Hardcover: Amazon Powerful Proposals Hardcover
Federal Government Proposal Writing: A Simplified Teaching For Beginners and Small Businesses
George W. Brown
An excellent must-read if you have been selected to support a proposal development group and you need to get up to speed pretty quickly.
Choose your format:
Kindle: Amazon Federal Government Proposal Writing Kindle
Paperback: Amazon Federal Government Proposal Writing Paperback
These books support businesses preparing to scale operations and systematize growth.
Scaling Up
Verne Harnish
An essential resource for established businesses preparing to grow. This book introduces frameworks for strategy, execution, and sustainable scaling.
Kindle: Amazon Scaling Up Kindle
Paperback: Amazon Scaling Up Paperback
The Ultimate Sales Machine
Chet Holmes
A classic on time management, sales discipline, and prioritization especially useful for service-based businesses.
Kindle: Amazon The Ultimate Sales Machine Kindle
Paperback: Amazon The Ultimate Sales Machine Paperback
The Sales Acceleration Formula
Mark Roberge
A data-driven approach to building and scaling a sales engine. This book pairs well with Scaling Up for businesses ready to systematize growth.
Choose your format:
Audible: Amazon The Sales Acceleration Formula Audible
Kindle: Amazon The Sales Acceleration Formula Kindle
Hardcover: Amazon The Sales Acceleration Formula Hardcover
In addition to books, we rely on practical tools and systems to turn information into insight and action.
These include dashboards, trackers, and structured workflows designed specifically for small GovCon teams and subcontractors.
(Additional tools and systems will be added as they are released.)
Group and 1:1 Coaching
Clarity Call 📆 To schedule a short consultation to discuss your specific situation
GovCon Business Success Planner (Coming Soon)
A structured planner designed to help GovCon businesses plan, track, and execute with intention.
GovCon Outreach Tracker (Coming Soon)
Built for subcontractors. Designed for results.
As an Amazon Associate, I earn from qualifying purchases. At KeyToLife Professional Services, LLC, transparency matters. Some links on this page are affiliate links, meaning we may earn a small commission if you make a purchase at no additional cost to you.
We only recommend products and resources we personally use, teach from, or believe provide genuine value to small businesses in the government contracting space.