Logo Design

OBJECTIVE

• For this next unit, we are going to work through the process of creating a logo for a real, or fictitious business ... that may turn into a real business one day! 🙂

• Each part should done/recorded on a single Google Slide Presentation

PART 1 - Brainstorming

1. Create a list of 6 companies that you would like to design a logo for.

   1. Not a major corporation that already exists!

2. Three companies that you create, or come up with! (not in existence)

3. Three companies for friends/family that you can think of!

4. Write a quick description what what this company offers (or would offer)

PART 2 - Evaluating the Brand

On slide 2 of your Google Presentation, choose your favorite business idea from part 1, and answer the following questions:

1. Why are you getting a logo design? What problem are you trying to solve?

2. If your brand were a person, what adjectives would you use to describe it? (clever, prudent, etc.)

3. What is your brand voice? (eloquent & formal, jokey with slang, etc.)

4. Which beliefs and values are important to your brand?

5. What is your unique value proposition? What does your company offer that your competitors don’t?

6. How do you want your customers to describe your brand to their friends?

PART 3: Research the Industry

On Slide no. 3, you will research what kind of logos competitors and industry leaders have.

Paste minimum 4 logos on this slide from competing businesses...

• What logo techniques work for your industry, i.e., particular brand colors or particular shapes?

• What logo techniques are overused, to the extent that they lose personality

• Example, many logos in the tech industry use the color blue. With this information, you can either:

  • Also use blue because the data suggests it works best

  • Or use another color in order to stand out from the sea of blue logos.

  • There’s no right or wrong answer, it depends on how much of a priority standing out is to your branding strategy!

PART 4: Sketch various ideas

If you already have some logo ideas, you might want to go straight to your favorite design software ... but before you start zeroing in on your final design, take some time to sketch plenty of ideas!

Sketching is cheap, easy and fast, but most importantly, it’s an effective brainstorming tool.

Sketch out a bunch of different logo ideas to see how they look outside your head. For one thing, the act of sketching alone can get the creative juices flowing. But also, sketching a wide variety of concepts lets you see what works and what doesn’t!

Instructions

On Slide no. 4, take a picture of your pencil and paper sketches and insert it on this slide. 4 different sketches minimum!

PART 5: Create your logo

• Choose your favorite sketch, and create your logo in Gravit Designer.

• This is custom logo. Do not use the pre-made shapes in Gravit.

• On your page in Gravit, leave copies of anything you used to create your design (i.e. did you use "union" to make a custom shape?)

• Export a PNG and insert on your Google Slide Presentation.

• Also "select-all" (to show all the "parts" in your design), take a screenshot, and insert to a new slide.

Footnotes: For more information, click here.