Your logo, your brand

A logo should be simple and clean, and show consistency throughout the identity and branding. I use Adobe Illustrator and a lot of creative inspiration and research when starting a new project together with the client.  

When presenting my ideas, I use Adobe InDesign. I usually create a PDF from the InDesign file. I can easily distribute the PDF to the client and also use live links with in the PDF to direct the customer to a website or other important information.