Sports & Entertainment Marketing II

Sports and Entertainment Marketing II

Course Number: MH32

Recommended Maximum Enrollment: 30

Hours of Instruction: 135 (block) 150 (regular)

Prerequisite: MH31 Sports and Entertainment Marketing I

Aligned Career Technical Student Organization: An association for Marketing Education students (DECA)

Aligned Industry Credential: Customer Service and Sales Certification

Advanced Customer Service and Sales Certification

Fundamental Marketing Concepts

Description: In this course, students acquire an understanding of selling, promotion, and market planning of sports, entertainment, and event marketing. Emphasis is on business management, career development, client relations, contracts, ethics, event management, facilities management, legal issues, and sponsorships. English/language arts, mathematics and Social studies are reinforced.