Sports & Entertainment Marketing I

Sports and Entertainment Marketing I

Course Number: MH31

Recommended Maximum Enrollment: 30

Hours of Instruction: 135 (block) 150 (regular)

Prerequisite: None

Aligned Career Technical Student Organization: An association for Marketing Education students (DECA)

Aligned Industry Credential: None

Description: In this course, students are introduced to the industry of sports, entertainment, and event marketing. Students acquire transferable knowledge and skills among related industries for planning sports, entertainment, and event marketing. Topics included are branding, licensing, and naming rights, business foundations, concessions and on-site merchandising, economic foundations, human relations, and safety and security. Mathematics and social studies are reinforced.