Marketing II

Marketing

Course Number: MM52             

Recommended Maximum Enrollment: 25

Hours of Instruction: 135 (block) 150 (regular) 

Prerequisite: None

Aligned Career Technical Student Organization: An association for Marketing Education students (DECA)

Aligned Industry Credential: Business of Retail Certified Specialist

Description: In this course students will understand marketing mix strategies and the marketing model. Explore the role of marketing research, marketing data, and marketing communications. Apply knowledge to prepare a strategic marketing plan. Gain knowledge and skills for careers in marketing.