Hospitality & Tourism

Hospitality and Tourism

Course Number: MH42

Recommended Maximum Enrollment: 30

Hours of Instruction: 135 (block) 150 (regular)

Prerequisite: MM51 Marketing or BF10 Principles of Business and Finance or MH31 Sports and Entertainment Marketing I

Aligned Career Technical Student Organization: An association for Marketing Education students (DECA)

Aligned Industry Credential: Certified Guest Service Professionals (CGSP)

Advanced Customer Service and Sales Certification

Fundamental Marketing Concepts

Description: In this course, students acquire understanding of the economic impact and marketing strategies for hospitality and tourism destinations. Emphasis is on destination complexity, customer relations, economics, legal and ethical responsibilities, safety and security, and tourism promotion. English, language arts, mathematics, social studies and technology are reinforced.