Embedded Files
Utilize embedded finance to seamlessly integrate financial services into other platforms and applications, providing personalized banking experiences
What Problem?
Customers want to avoid friction during payment processes, and embedded finance offers a frictionless payment experience, increasing customer satisfaction. More and more there is a need for personalized financial services tailored to their specific needs and preferences.
What Solution?
Tomorrow banks will leverage application programming interfaces (APIs) and Banking-as-a-Service (BaaS) platforms to integrate financial products and services into non-financial company platforms.
Why is it Unique?
New Opportunity To Interact: Embedding financial services with other products on social media, website or super apps create new opportunities
Tailored Experience: More tailored experience to the customers across their journey
Increased Access: Embedded finance extends financial services to a broader customer base, including underserved populations
New Avenues: Embedded insurance, payments provide new opportunities to grow and scale
Case Study
Goldman Sachs embeds financial products, including credit cards, installment financing, and high-yield savings accounts into the ecosystems of major brands to serve millions of loyal customers. For example, The General Motors suite of credit cards, powered by Goldman Sachs enterprise partnership model, offers a digital- first experience and best-in-class rewards system to millions of Cardmembers.
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