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Banking Marketplace is an ecosystem of different players and services under one place to help customers manage money better
What Problem?
Banking ecosystems and networks partners look at banks as a launch pad for enagaging their existing clients and also unserved markets through new novel approaches. This also means banks can become aggregators or demand as well as marketplaces of solutions.
What Solution?
Banking marketplaces combine various products and services into an ecosystem that serves customers’ specific needs. Typically, these products and services come from a variety of ecosystem partners—including retailers and healthcare providers—as well as financial offerings from banks themselves.
Why is it Unique?
Launchpad For Growth: Helping clients reach new customers, upsell, and grow topline revenue
Matchmaker: Improve customer convenience by using matching to fit their needs
Personalized Digital Interactions: Banking is changing for good and customers are looking gor more personlized digital interactions
Marketplace for Big Needs: Some Banking marketplaces are specific for home buying and auto sales partnerships
Case Study
UK-based Starling Bank Marketplace offers a broad selection of financial products for customers to manage their money.Starling Bank’s Personal Marketplace combines products from partner fintech and lifestyle providers. On the commercial side, the Starling Business Marketplace integrates services including accounting, payments, and communications.
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