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Health Connection

Jennifer Garcia-Jimenez

This ePortfolio was completed in accordance with the IU Indianapolis Richard M. Fairbanks School of Public Health course, Health Care Marketing. Materials presented here represent the collective work of the student above completed during the semester.

This portfolio presents a strategic marketing project completed for the Health Care Marketing course at IU Indianapolis. The work addresses a critical issue: many students are unaware of the mental health resources available through Counseling and Psychological Services (CAPS).

Visitors to this site will see the progression from market research to a practical solution. This includes survey data that identifies communication barriers, followed by a comprehensive social media plan designed to increase service visibility and connect students with essential care.

Background

Market Research

Marketing Plan

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