Target Market

The primary audience for the IU Indianapolis vaccination clinic is first-year undergraduate students. This group is often adjusting to a major life transition, moving away from home, navigating academic demands, and building new social and peer networks. Most students in this population are recent high school graduates, typically 18 to 19 years old, living on campus or in nearby housing, with limited personal income and financial support primarily from family or scholarships. They are usually unmarried, without children, and in the early stages of their college journey. While many are from Indiana or surrounding states, the campus also hosts out-of-state and international students who are adapting to a new environment.

From a psychographic perspective, these students are focused on establishing independence and managing a variety of stressors related to school, social life, and personal growth. They may face challenges with time management, health literacy, and prioritizing preventive care amid competing responsibilities. Many are open to receiving healthcare services but may need guidance or reassurance to feel confident in vaccination decisions. They tend to value convenience, accessibility, and trustworthy information, and they are highly comfortable using technology, including online scheduling, digital reminders, and social media communication.

Targeting this group is especially important because it represents a formative period for establishing lifelong health habits. Encouraging first-year students to stay up to date on vaccines helps protect both their personal health and the broader campus community. By offering accessible clinics, clear educational resources, and outreach through orientation, campus events, and digital platforms, the vaccination clinic can effectively engage students, build trust, and support long-term health behaviors throughout their college experience.