Public Relations Plan
Public Relations Plan
Embedded Files
On-campus vaccination pop-up clinics and demonstrations
Health fair or volunteer vaccination awareness event
One effective way to increase exposure for the IU Indianapolis Vaccination Clinic is to host on-campus vaccination demonstrations and informational sessions. These events could feature live demonstrations of how vaccines work, short presentations on the benefits of immunizations for personal and community health, and opportunities for students to ask questions directly to healthcare providers. Hosting these sessions in high-traffic areas such as the Campus Center or residence halls will maximize visibility and accessibility. According to Refuel Agency, students respond well to interactive and hands-on experiences, which can increase engagement and motivation to participate (Miller, 2025). By giving students the chance to interact directly with the clinic staff and vaccination process, these events can build trust, provide personalized education, and create a memorable, positive experience with campus health services.
“Interactive experiences increase engagement and build trust with health services.”
“Interactive experiences increase engagement and build trust with health services.”
Another approach is to organize a campus-wide health fair or volunteer vaccination awareness event. This could involve collaboration with student organizations, residence halls, and Campus Health staff to provide free educational resources, on-site vaccination opportunities, and interactive demonstrations. Public events like these not only raise awareness but also increase credibility and community trust. Berkowitz notes that public relations efforts, such as hosting events that demonstrate commitment to student health, help enhance the reputation of health services and encourage participation (Berkowitz, 2022). Additionally, promoting the event through local media and campus channels can attract students who may not engage through social media alone, further increasing reach and impact.
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