Objectives + Strategies + Tactics
Objectives + Strategies + Tactics
The goal of the IU Indy Campus Health Center program is to help students stay healthy by making them more aware of the services available to them. Many students don’t know about the medical care, counseling, and wellness resources on campus. By sharing clear information and promoting these services, the program hopes to improve student health and success.
The main objectives are to increase student awareness, encourage more use of health services, and build stronger connections across campus. Strategies include social media campaigns, short presentations, and working with student groups. As Berkowitz (2022) explains, effective health promotion depends on understanding the needs of the audience and using clear, targeted communication. This approach will help IU Indy Campus Health Center create a healthier, more informed campus community.
[insert Increase student awareness of campus health services by 25% by May 2025.
Raise the number of student appointments at the health center by 15% by December 2025.
Organize five health education events on campus by the end of Fall 2025.
Launch a social media campaign that shares weekly posts highlighting available health center services, office hours, and student wellness tips.
Partner with academic advisors and student orientation programs to provide health center information and encourage students to schedule appointments early in the semester.
Collaborate with student organizations to host themed wellness events, such as stress management workshops or flu shot clinics, to promote participation and engagement.
Tactic 1: Post short videos from students sharing their experiences.
Tactic 2: Share digital flyers and infographics on IU Indy’s social media pages.
Tactic 1: Add a short health center talk during student orientations.
Tactic 2: Give out QR codes and reminder cards for easy online booking.
Tactic 1: Offer small giveaways or snacks to attract students.
Tactic 2: Advertise events through emails, posters, and social media.