11. Questionnaire Design

Thoughtful questionnaire design is an essential step in collecting high-quality data. In this lesson, we'll walk through key principles for designing a questionnaire to minimize measurement error along the survey response process. Additionally, you'll learn a number of tips for creating robust questionnaires through translating and piloting.

Deciding which outcomes you are going to measure is a necessary step before you can design your questionnaire.

Quiz 1

The first step of the survey response process is for the respondent to comprehend what the question is asking, and to comprehend it in the same way as other respondents and in the same way that you intended.

Quiz 2

The second step in the survey response process is for the respondent to successfully retrieve the requested information from their memory.

Quiz 3

In the third and fourth steps in the survey response process, the respondent needs to draw inferences on retrieved information and fit the response to pre-specified options.

Quiz 4

When asked about sensitive subjects, respondents often try to adjust their response to fit socially acceptable norms. There are strategies that you can use in your question phrasing and formatting that can help ensure that you still get accurate data for sensitive questions.

Quiz 5

We'll close out the lesson with key tips for creating a robust questionnaire, as well as best practices for translation and piloting.

Quiz 6