Despite Cuisine Solutions’ strong presence in the B2B space, the company and the sous-vide technique itself were relatively unknown to the general consumer, and HZ saw the opportunity to appeal to a growing fanbase of at-home sous-vide chefs, too.

In 2016, only seven years after the launch of the first household sous-vide cooking appliance, Cuisine Solutions and HZ published the first issue of Sous-Vide, a biannual glossy magazine designed to extend the B2B company’s thought leadership into the consumer market. Through creative direction, top-notch reporting, and arresting, professionally styled photographs, HZ channeled Cuisine Solutions’ expertise and their chefs’ next-level recipes into a beautiful, polished look and voice for Sous-Vide.

Cuisine Solutions wanted to extend their new corporate brand into refrigerated products for e-commerce and their retail partnerships that would be sold at Costco, Sam’s Club and Target. They turned to HZ to develop packaging concepts for their new project.

HZ worked closely with multiple Cuisine Solutions departments (Marketing, R&D, and Retail) to fully understand the products, including flavors, production-line wrapping, and reheating instructions. With a full understanding of the e-commerce and refrigerated retail products, HZ then scaled the partnership to include a content strategy for the creative to be used on their consumer website (designed by HZ), social, email, influencers campaigns and in media buys.

In partnership with Cuisine Solutions, HZ strategizes, plans and produces content for the company’s social media platforms, including Facebook, Instagram and LinkedIn. Content for the social channels aims to speak to both their B2B and B2C audiences of professional chefs and home cooks interested in their e-comm products. In 2019, to coincide with Cuisine Solutions’ expansion into the Middle East, HZ established new social media accounts for the new market and has continued to drive forward their Instagram presence.