Owning Uno, Mattel stands as one of the world’s most influential toy companies, recognized for shaping generations of play. Founded in 1945 by Harold “Matt” Matson and Elliot Handler, Mattel began as a small picture-frame business before shifting into toys—a move that would define its legacy. Over the decades, the company has introduced some of the most iconic brands in the global toy market, including Barbie, Hot Wheels, Fisher-Price, and American Girl.

Mattel is known not only for its vast portfolio but also for its ability to evolve with cultural trends. The company frequently refreshes classic brands to keep them relevant, balancing nostalgia with innovation. Its reach extends beyond physical toys into digital games, films, television, and consumer products, making it a comprehensive entertainment company.

Today, Mattel continues to influence play and imagination on a worldwide scale, maintaining its place as a leader in creativity, storytelling, and family entertainment.